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Category Archives: Customer Engagement

Comic Con trivia, cat personalities and beyond: Empowering customer engagement

Komo is bringing customer engagement activations to huge events like Comic Con but also to sports, shopping centers and media broadcasts. Kim Davis on July 16, 2024    New York Comic Con 2023: 200,000 attendees. Pax West 2023, an event for gamers: 120,000 attendees. These are huge events with deeply engaged audiences, right? It hasn’t … Continue reading Comic Con trivia, cat personalities and beyond: Empowering customer engagement

7 value-added assets to engage and upsell customers

Increase customer lifetime value by repurposing your demand generation content and maximizing your martech stack for upsells and cross-sells. Stephanie Miller on June 12, 2024   We know martech and demand generation strategies work best to engage prospects when brand recognition is present. So, why don’t we consistently use those strategies on existing customers with … Continue reading 7 value-added assets to engage and upsell customers

How to turn your ideal customer’s pain points into entry points

A step-by-step workshop approach to defining the key ‘entry points’ where your product or service can solve customers’ pressing pains. Eric Holmen on May 9, 2024   Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. An entry point is … Continue reading How to turn your ideal customer’s pain points into entry points

Facing customer backlash, Delta Air Lines CEO Ed Bastian unveils revised plan for SkyMiles changes

  By Sean Cudahy October 20, 2023 When Delta Air Lines unveiled sweeping changes to its loyalty program last month, it was an attempt, executives said, to overhaul the program in one fell swoop. In an announcement that instantly drew the ire of customers, Delta revealed in September that it would make elite status a … Continue reading Facing customer backlash, Delta Air Lines CEO Ed Bastian unveils revised plan for SkyMiles changes

10 steps to target and connect with potential customers effectively

Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing). Tim Parkin on January 24, 2023 Every business needs new customers. Fortunately, some proven tactics work to consistently attract and convert customers like clockwork.  You … Continue reading 10 steps to target and connect with potential customers effectively