You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs. Pamela Parker on January 20, 2023 When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really … Continue reading 20 questions to ask customer data platform vendors during the demo
Category Archives: Customer Engagement
Customers want things faster and cheaper. Can logistics operations keep up?
By Kolawole Samuel Adebayo October 20, 2022 E-commerce, as you’ve probably heard, is surging. Buoyed by the pandemic, the sector has shown little sign of slowing down even as the world has opened back up. In fact, estimates suggest U.S. retail e-commerce sales will top $1 trillion this year, up 9.4% over 2021. The question … Continue reading Customers want things faster and cheaper. Can logistics operations keep up?
19 CDP use cases that can annoy or engage your customers
Create a user experience customers will appreciate and enjoy. Here’s what they consider creepy vs. cool when using their data for marketing. Greg Krehbiel on September 28, 2022 Our ability to collect and use data about our customers is skyrocketing, but consumer expectations can seem contradictory. So how can we craft a data strategy that’s … Continue reading 19 CDP use cases that can annoy or engage your customers
3 things customers expect from marketers to prove that they’re human
Put the human touch back into AI-powered marketing automation by affirming these values. Chris Wood on September 20, 2022 Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. There are three main values that … Continue reading 3 things customers expect from marketers to prove that they’re human
How to use AI to discover the causes behind customer actions
AI-powered causal analytics provides an alternative to A/B testing. Chris Wood on September 13, 2022 Marketers use any number of data points to inform the recommendations they make to customers. But do they really know the causes behind why customers prefer one product or message over another? One way to find out is using AI … Continue reading How to use AI to discover the causes behind customer actions
Lapsed customers aren’t the same as unengaged subscribers
Re-activation and re-engagement are not the same so don’t send everyone the same ‘We Miss You’ emails. Kath Pay on May 31, 2022 I’m a little irritated right now. A brand sent me an email with this subject line: “Do you still want to hear from us?” I see emails like this one all the … Continue reading Lapsed customers aren’t the same as unengaged subscribers
Get started on achieving real-time customer engagement at scale
In this webinar, learn the steps Shutterfly took toward real-time CX. Cynthia Ramsaran on April 5, 2022 It’s never been a more critical time to put your customers first. Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can … Continue reading Get started on achieving real-time customer engagement at scale
83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds
83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds by Laurie Sullivan , Staff Writer @lauriesullivan, January 26, 2022 Retailers have leaned on search engines to reach consumers for years, but despite all the spending, the vast majority participating in a report released today by RSR Research and Coveo say they do … Continue reading 83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds
To know your customers, ping their phones
Use cases for privacy-sensitive geofencing. William Terdoslavich on December 15, 2021 at 10:52 am Every customer carries a phone and a wallet. To get to their wallet, go through their phone. Geofencing enables that. It should be a familiar concept by now. By taking advantage of existing cell phone networks, marketers can designate bounded areas … Continue reading To know your customers, ping their phones
Why empathy is the key to successful customer engagement
How brands can win over customers with empathy. Corey Patterson on December 3, 2021 at 1:23 pm “When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation … Continue reading Why empathy is the key to successful customer engagement
Random Posts on Customer Engagement
4 Essential Usability Tips for 2016
How to Conduct Backlink Analysis and Find New Opportunities
5 Elements of Great Webinar Promotion Emails
In-App Fraud, Targeting Present Major Challenges For Holiday Season
Why Social Media Isn’t the Answer for Your Community Marketing
5 Reasons Why Guest Blogging Needs To Be A Part Of Your Strategy
Six Things You Need to Tell Your Next SEO Agency
AI is about to make app subscription fatigue even worse
3 reasons chatbots are transforming the automotive industry
