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Customer Loyalty Seen As Key Driver For Adding AI Into Products by Chuck Martin , April 26, 2018 Data quality and security are the key challenges companies face in developing and selling products and services with artificial intelligence built in, according to a new Accenture study. In the course of developing AI- and digital technology-embedded … Continue reading Customer Loyalty Seen As Key Driver For Adding AI Into Products
Julia Li — February 7, 2018 — February 7, 2018 Watch our Webinar to learn how your company can achieve your positive business engagement goals. Did you know that Forbes has named 2018 “The Year of Employee Experience”? Companies with a strong and positive culture have employees that are happy, productive and loyal to their … Continue reading Can You Prove Well-being, Culture and Social Responsibility Programs Impact Retention and Brand?
William Harris — February 3, 2018 Follow @wmharris101 — February 3, 2018 Ecommerce is a fiercely competitive space to operate in. Thanks to the number of new tools and information that are made available each year, it’s never been easier to launch an ecommerce business. As more and more business owners continue to spin up … Continue reading How to Differentiate From Ecommerce Competitors and Boost Loyalty in 2018
Karl Sakas — January 24, 2018 Follow @KarlSakas — January 24, 2018 Here’s how to make client reporting better! Earlier in my career, I created market share reports each quarter. My predecessor spent eight weeks a year on this task. I revamped her process—and cut timeline by 80%, from two weeks a quarter to two … Continue reading Client Reporting: How to Make It Less Painful (and More Profitable)
Burke Alder — October 18, 2017 — October 18, 2017 Customer success, like any other department, is dependent on metrics. Customer success managers (CSMs) and leaders rely on these metrics to ensure they’re delivering the best possible experience to customers, and to determine repeatable workflows. Metrics help separate process that are working from processes that … Continue reading How to Apply Metrics to Each Stage of the Customer Lifecycle
Robert C. Johnson — May 27, 2017 Follow @TeamSupportCEO— May 27, 2017 We hear compliments often in life. Whether it’s for a nice dress, a band you like, or a stunning piece of art, it feels good to be recognized for the things we care about. The same can be said regarding actions in the … Continue reading How to Create a Customer Service Employee Recognition Program
Michael Jaccarino — March 31, 2017 Follow @michaeljtech— March 31, 2017 You’re 18 again. You have three very similar colleges vying to recruit you. All are around the same price, with the same basic benefits — the same classes, the same majors, the same degree that will be regarded with similar respect. With multiple options, … Continue reading The Value of Investing in Your Customers [Infographic]
Beth Corby — March 1, 2017 — March 1, 2017 Are you still thinking of your brand as a “brick-and-mortar store with an online shop”? Or maybe “an online retailer with some physical locations”? It really doesn’t matter. Most consumers now interact with brands both online and offline — 50 percent said they planned to … Continue reading 4 Ways to Turn Occasional Customers into Loyal Followers
Viewability has become the standard within the display advertising industry, so what’s next? Contributor Erik Matlick discusses how audience verification will change the display landscape. Erik Matlick on February 16, 2017 Outsiders often describe the business of MadTech (marketing and advertising technology) as the “Wild West” — and with good reason. The companies … Continue reading From viewable to verified: Here comes the next phase of audience-based buying
Mindi Rosser — January 23, 2017 Follow @MindiRRosser— January 23, 2017 One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging. B2B companies tend to focus more resources on … Continue reading How to Simultaneously Attract New Prospects and Retain Loyal Customers
