Timi Garai — November 7, 2016 Follow @timigarai— November 7, 2016 The fastest way to someone’s heart is through their stomach, right? I don’t know about you, but the only thing I do more consistently than sleep is eat. When we consider my three square meals a day plus snacks, it’s no surprise that brands … Continue reading Loyalty Program Strategies for Food: Encourage Customers to Keep Coming Back
by Erin McElweeOctober 24, 2016 Before the technology to power online personalization was possible, brands were essentially forced to have a one-sided conversation with their customers and prospects. Strategy meetings went something like this (with special emphasis on to, of course): Our target market is X. How are we going to speak to them? Now … Continue reading What Does “Customer Loyalty” Mean for Ecommerce Brands in 2016?
by Kevin George Follow @imkevin_monkOctober 1, 2016 ‘Customer is King’, a famous mantra followed by many marketers asserting that customers, at the core, are very important for a brand. According to a study, it costs 16x more to bring a new customer up to the same level as a current one. So why not hold … Continue reading How To Enhance Customer Loyalty via Email Marketing
IHOP CMO Kirk Thompson shares how his brand has gained a competitive advantage through its strategic Facebook marketing efforts. Amy Gesenhues on August 11, 2016 Of all the CMOs I have interviewed, IHOP’s Kirk Thompson may be the happiest. “I have truly the best job in the world because I get every day to wake … Continue reading A CMO’s View: How IHOP keeps winning the love & affection of its 3.5M Facebook fans
by Timi Garai May 2, 2016 Follow @timigaraiMay 2, 2016 Do you want customers to come back? Have you ever considered using tools to support your efforts here? Using the right marketing tools can help you form a stronger bond with your customers, so that they come back, and spend more. To help you, we’ve … Continue reading 18 Tactics Ecommerce Experts Use to Build Customer Loyalty
by Stacey Rudolph April 5, 2016April 5, 2016 The idea behind customer retention emphasis is simple: there are only finite number of customers any given business can serve. But returning and loyal customers is what makes it possible for the business to perpetually make sales and stay profitable. If we may borrow Pareto’s principle, 80% … Continue reading Why Customer Loyalty Programs Are Important For Your Business [Infographic]
