VerticalResponseApril 20, 2015 No one wants to receive unsolicited email messages when checking their inbox. However, businesses often forget this and want to acquire as many new customers as possible by emailing people regardless of whether or not those potential customers signed up to be on their email list. Poor list building practices and maintenance … Continue reading Get Better Results: Grow Clients’ Email Lists the Right Way
Category Archives: Customer Relationship Managemnet
Relationship Building With Influencers, Executives, And VIPs
Sabel HarrisApril 7, 2015 One of the biggest barriers to overcome in great relationship management is the moment of terror. Know it? It happens right before you press that Send button. That fear that your message won’t be welcome. That your contact, instead of thinking positively of you, will press the Delete key on your … Continue reading Relationship Building With Influencers, Executives, And VIPs
Don’t Tell Me Why To Focus On The Customer, Tell Me How: MarTech Blueprints
At MarTech in San Francisco, contributor David Crane gives us a rundown of the talk on marketing tech blueprints by CA Technologies’ Cynthia Gumbert. David Crane on April 2, 2015 Day 1 of MarTech San Francisco didn’t disappoint. Well, there were a couple disappointments; you know, the presentations that drone on about how we marketers … Continue reading Don’t Tell Me Why To Focus On The Customer, Tell Me How: MarTech Blueprints
Ready-made Presentation: Persuading Your Board to Buy-in to CRM
Billy LyleMarch 29, 2015 Your board may be reluctant to buy-in to a new CRM system. Our ready made presentation will help you to combat this challenge and encourage them to see the benefits. If you already have a CRM system which isn’t delivering, past failures will have affected your directors’ confidence. These CRM failures can … Continue reading Ready-made Presentation: Persuading Your Board to Buy-in to CRM
Getting Customers to be Your Champion
Amanda MunroeMarch 29, 2015 It’s the question that all PR pros dread when pitching a reporter about a client or trend: “Sounds interesting. Do they [client] have a customer I can talk to?” Ah, the elusive customer. This is the source that almost all reporters want for their story, especially journalists at business publications. For … Continue reading Getting Customers to be Your Champion
Connecting As A Constant: How Social CRM Decodes The Customer Maze
Business.comMarch 26, 2015 For a long time, business communication flowed in one direction: from active (some would even say overactive) marketers and advertisers to passive customers. It was the Mad Men era of eye-popping ads and jaw-dropping promotions. “Customer engagement” was largely a matter of assembling focus groups to analyze consumer preferences like a scientist … Continue reading Connecting As A Constant: How Social CRM Decodes The Customer Maze
Building Relationships in Your Network: How a $20 Gift Can Have a Huge Impact
Zvi BandMarch 26, 2015 We believe relationships power great businesses. So our team at Contactually is always working on how we can help empower great relationships, through proven and new methods. We’ve heard of Basketball Diplomacy — how about Basketball Relationships? Hmm, maybe not as news-worthy or “diplomatic,” but along the same lines for relationship … Continue reading Building Relationships in Your Network: How a $20 Gift Can Have a Huge Impact
Diagnosis: Bad User Experience on Websites
Suraj KumarMarch 23, 2015 User experience includes meaningful and valuable human-computer interaction with practical and experimental aspects. It also includes the user’s perception such as ease of use and efficiency. The user experience is subjective up to a certain degree with respect to the knowledge of the user. Here are 10 Bad User Experiences: Poor … Continue reading Diagnosis: Bad User Experience on Websites
5 Things SMBs Can Do Better Than Starbucks with Customer Loyalty
Shira AndersonMarch 23, 2015 To Americans of a certain generation, the words “coffee shop” generate two immediate associations. The first is the Seattle-born coffee giant Starbucks. The second is a (mostly) fictitious coffeehouse in Greenwich Village, where Rachel Green might accidentally serve you espresso instead of Earl Grey in an oversized ceramic mug. Starbucks and … Continue reading 5 Things SMBs Can Do Better Than Starbucks with Customer Loyalty
Finding Your Ideal Client — Myth Or Mastery?
Brian BasilicoMarch 21, 2015 Which One Of These Things Is Not Like The Others? Santa Claus, Leprechauns, the Easter Bunny or the Ideal Customer. Obviously, the first three have holidays associated with them, so why does the ideal customer not have a holiday? Because every day is ideal customer day! My guess is that you … Continue reading Finding Your Ideal Client — Myth Or Mastery?
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