Chow Li YingMarch 21, 2015 It’s hard to decide between the carrot and the stick when it comes to managing a customer service team.While it may be tempting to take on a authoritarian approach in handling your chat agents, sometimes the stricter regime doesn’t always guarantee greater success. In particular, the question of whether it … Continue reading Agent Autonomy: Choose The Carrot, Not The Stick
Richard ShapiroMarch 21, 2015 If I go into a pet store, I expect the people working there to love animals. That makes sense to me. Taking care of dogs, cats, birds, and fish can be fun but there are chores involved. Cleaning out a cage or bathing a dirty dog requires passion. When a pet … Continue reading Hire People Who Are Passionate About Customer Service
Nearly half of search-generated calls were from existing customers. Greg Sterling on March 20, 2015 A fascinating new report from Marchex analyzed 1.8 million calls to compare the performance of different mobile ad channels in driving new sales prospects in the Financial Services and Insurance categories. The ad channels examined were directories, search engines, Marchex’s … Continue reading Report: Mobile Display Ads Outperformed Search In Delivering New Customer Calls
Tom CarpenterMarch 18, 2015 As brands, we didn’t use to have to worry so much about a bad customer experience “making the rounds” and damaging our image. Pre-Twitter, pre-Facebook and pre-Every-Other-Social-Media-Platform, how many people could an unhappy customer reach with a negative message about you, anyway? Research puts that number at somewhere between 9 and … Continue reading 3 Social Media Steps Turn a Bad Customer Experience into Positive PR
Anneke SteenkampMarch 15, 2015 If you don’t implement it right, Twitter, like most other business strategies, can backfire and become detrimental to your customer service. In recent years, customers have flocked to social media platforms in expectations of prompt responses to their complaints. On these online platforms, not only are they able to voice their … Continue reading No No’s For Dealing With Customer Care On Twitter
Dave HubbardMarch 14, 2015 Social is inevitable, resistance to technology adoption is futile, and as soon as Millennials become a dominant generation in the workforce, we too will be permanently attached to our video-enabled network-connected smartphone, if we’re not already. However, in the meantime, we have revenue to generate and we’re struggling to demonstrate real … Continue reading Improving Customer Experience: Social Marketing versus Social Sales
Business.comMarch 13, 2015 Money can’t buy you love, but you need to feel (and keep) the love of your clients in order to make money. Below is a list of recommendations to help your small business flourish and maintain the client relationships you have worked so hard to build. Hint: Communication is key! Developing Client … Continue reading How to Develop and Maintain Client Relationships
Harry RollasonMarch 13, 2015 From our analysis, it is clear that 2014 was the year that social customer service grew up. The increases in the number of customers using social media as their primary customer service channel was matched by company uptake, with many implementing more established and integrated social customer service strategies. With 55 … Continue reading The State Of Social Customer Service [Infographic]
How can you turn your loyal customers into advocates? Columnist Jim Williams discusses best practices for advocate marketing. Jim Williams on March 12, 2015 In a SaaS business, customer loyalty is vital to your company’s success. Many businesses won’t turn a profit in the first few months — or years — after acquiring a new customer. They count … Continue reading The Symbiotic Relationship Between Customer Loyalty & Advocacy
Miriam HaraMarch 13, 2015 In order to maintain creative integrity when discussing concept ideas with your client, it’s paramount to listen to what they are not saying. The art of listening has long been deemed as the key to success in any sales situation. And that is very true. The same is also true when … Continue reading Creative Integrity: A Few Tips For Keeping It Intact
