Reeyaz HamiraniFebruary 20, 2015 The dynamic and efficiency of sales teams were changed forever with the introduction of sales force automation tools nearly two decades ago. Finally, organizations could have a robust system in place to manage relationships with clients and prospects, as well as track the progress of new deals and existing upsells. These … Continue reading Legacy CRM Systems Are Holding Your Business Back
How are people supposed to pick your ads out of the crowd? As a small business owner, how do you create marketing that is potent and persuasive without breaking the bank? From advertisements alone, your target market is exposed to thousands of messages every day. Putting a number to it is difficult. Researchers have said … Continue reading Distilling Experience Into Advertising for Your Small Business
Shelley PringleFebruary 15, 2015 Conventional wisdom suggests the best way to deal with online trolls is to ignore them. Don’t feed the trolls, the experts say, it’s what they want and only fuels the flames, encouraging them to continue spewing their vitriolic hatred, racist commentary and/or misogynistic babble. Yet two recent victims of online trolling … Continue reading The Best Way to Handle Online Trolls: Engage Versus Ignore
Liz ZenzFebruary 12, 2015 In the spirit of Valentine’s Day, reflect on the rules that govern your relationships with those you care about, and apply them to your relationship with clients. Always follow up: if you promised to do something, do it earlier if possible. Let the customer know if you can’t keep an arrangement … Continue reading 6 Ways To Build Meaningful Relationships With Your Customers
Paul JohnsFebruary 11, 2015 Social media is rapidly maturing and has emerged as a major new customer support channel — one controlled by the customer, not your company. For some major brands, social media now makes up 10% of all inbound volume, and is still seeing swift adoption as most customers move to ‘social first’ forms of … Continue reading Social Media Contact Centers: What New Teams, Training and Processes Will Be Needed?
Brent PohlmanFebruary 11, 2015 I am trying a new approach to my writing with this article. Too many times, I often give advice based on experiences that I have been a part of and witnessed. I am not saying this is a good approach, but I do not want to turn into that professor I … Continue reading How To Better Serve Clients?
Sumair DuttaFebruary 10, 2015 Organizations that support consumers and enterprises alike are looking to enhance the self-service opportunities available to their customers. A 2014 research effort from The Service Council found that 6 out of 10 organizations were looking to provide increased self-service resources to their customers. One might think self-service is all great when … Continue reading Getting More with Self-Service
Jordan ConFebruary 8, 2015 Just five years ago, would anyone have believed that it would be possible — and smart! — to buy something as personal and vital to your everyday wellbeing as eyeglasses completely online? The origin story of Warby Parker and how they defied conventional wisdom is well documented. They are a great … Continue reading Creating Loyal Customers and a Successful Business with Social Media – Warby Parker
Tracy McAvoyFebruary 6, 2015 There has been a lot of hype around social media and how it could become a premiere channel for servicing customer requests but we’re not quite there yet according to a recent survey Call Centre Helper ran on behalf of our company which incorporated results from over 100 contact centre professionals. … Continue reading Customer Service Teams Have Low Expectations For Social
by Laurie Sullivan, January 21, 2015 Consumer product goods companies and retailers have an interesting opportunity to cross-sell products online. While baby-related items like wipes and diapers typically are shipped to homes in bulk, an increasing number of consumers now add coffee, creamer, mascara, and candy to the online order. It has become more of … Continue reading CPG Brands Getting Better At Building Cross-Category Relationships With Online Shoppers
