Greg GilettoJanuary 13, 2015 There is an ever-growing list of retailers who offer loyalty programs and incentives throughout the year encouraging consumers to purchase products now in return for deals later. Sometimes these programs offer “loyalty points” that a visitor can accrue and later redeem; other times they may offer a coupon, which is emailed … Continue reading Turning Holiday Shoppers into Loyalty Shoppers
Shelby ClarkeJanuary 13, 2015 In the blog I posted yesterday, I described the different functions of CTAs and where they might be placed on the web. To quickly recap, CTA stands for Call-to-Action, and it is a way for you, or your business, to generate leads by directing your website visitors to take a specific action. … Continue reading 7 Essential Elements That Every Call-to-Action Needs
Ben PuzzuoliJanuary 11, 2015 No matter if you follow all the rules, are open and honest and even go the extra mile for all your customers you’re bound to sooner or later get negative online feedback about your products or services. You’re better off considering it a rite of passage rather than becoming upset, because … Continue reading How to Use Negative Online Feedback to Your Advantage
Jesse AaroneJanuary 10, 2015 Social media has become a preferred and convenient method of attracting new customers for businesses across a wide variety of verticals. From those in retail to others in IT, the five biggest social media platforms — Facebook, Twitter, Instagram, LinkedIn and Pinterest — are still growing, and research indicates that almost … Continue reading How to Acquire New Customers with Social Media
Amanda ClarkJanuary 9, 2015 Not so long ago, the Grammar Chic blog broke down the anatomy of the perfect Facebook post—listing a few things no Facebook post should be without. For some small business owners, though, it may be just as helpful to address it from the opposite angle, mentioning a few elements that you … Continue reading 5 Things to Remove From Your Facebook Posts Today
Jon WhitbeckJanuary 9, 2015 Outsource Jobs & Grow Your Business If you’re like most business owners, you probably got there by doing everything yourself because you had to and you could. But you’ve gotten to the point where you need to delegate some tasks while you concentrate on managing your business. Whatever your needs, from … Continue reading 5 Jobs That Are Cheaper to Outsource
by Joe Cox January 9th, 2015 Joe Cox Joe is Head of Content for British digital marketing agency, Bespoke Digital. He has written extensively on SEO, digital marketing and social media (amongst other things). Bespoke Digital. by Lara604 In November of this year a British couple were fined 100 for posting a negative review on … Continue reading How to Deal With Negative Reviews
Brian HansfordJanuary 7, 2015 More Focus Needed on the CMO and CEO Relationship CMO’s are the Stretch Armstrong of business, especially with B2B tech companies where they get pulled and twisted in multiple directions. CMO’s develop market strategy and manage new channels of customer engagement and identify new opportunities for core innovations. CMO’s have to … Continue reading More Focus Needed on the CMO and CEO Relationship (and Less CIO)
Laura DonovanJanuary 7, 2015 90% of consumers do not want to be sold to – they want to find the vendors when they need them. Almost all B2B and B2C purchasing decisions (with the possible exception of groceries) are begun online. In fact, Social Media Today reports that the average B2B buyer checks around 10 … Continue reading Can Your Customers Find You?
Sally FalkowJanuary 6, 2015 In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: Contrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making In most cases the company had been aware of the issues for some … Continue reading Online Reputation Management Guide for 2015
