Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social. Jeff Baum on December 27, 2016 A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available … Continue reading Improve your paid search & social through relationship marketing
Bill Cozadd — December 4, 2016 — December 4, 2016 I’m sure you’ve never had a problem in your Marketing Automation system. Never found that leads had been added to the wrong program/campaign or found that the people you thought were receiving your communications actually weren’t. That’s never happened to you, right? If you live … Continue reading Creating an Error Management Program
Louis Columbus — December 1, 2016 Follow @louiscolumbus— December 1, 2016 Bottom line: Defining salesforce integration strategies from the customers’ perspective that streamline every aspect of their relationship with your company drives greater revenue, earns trust and creates upsell and cross-sell opportunities in the future. In the most competitive selling situations the company that has … Continue reading 5 Strategies For Improving Customer Relationships Using Salesforce Integration
John Hodge — November 22, 2016 Follow @johnahodge— November 22, 2016 This is meant mainly for marketing consultants and early stage marketing agencies. There might be some variance in a specific person’s situation, their interests, and priorities. But we’ve all had bad clients at some point. That said, I work with a lot of agencies … Continue reading Fire These 5 Nightmare Clients Immediately
by Brian Basilico Follow @bbasilicoOctober 18, 2016 Let’s talk about relationship marketing. What is relationship marketing? Wikipedia defines it as “something that was first defined as a form of marketing developed from direct response marketing campaigns, which emphasizes customer attention and satisfaction rather than a focus on sales transactions.” So relationship marketing differs because it’s … Continue reading How To Embrace Relationship Marketing To Expand Your Business
by Alex Charalambous Follow @alexchara01October 15, 2016 Building a website that works well on nearly every device is critical in our multi-screen world. Responsive design provides a viable solution and has become a “must have” for new websites. But while the concept is simple, the planning and execution can be more complex. While most clients … Continue reading What Clients Should Expect When Building a Custom Responsive Website
by Maranda Dziekonski Follow @marandasaysSeptember 25, 2016 So here you are, building the next up and coming SaaS tool, with the ever so common recurring revenue model. Things are going really well. Your customers really seem to love you, and why wouldn’t they? Your product is awesome! You and your growing customer base seem to … Continue reading How to Hire Your First Customer Success Manager
by Gabrielle HughesAugust 21, 2016 “CRM” may be one of the most overused buzzwords in the techsphere — however, these tools are 100% necessary in modern business. CRM tracks communication at every touchpoint while managing contacts, analyzing data, improving customer retention and driving sales growth. As technology has advanced, CRM has also evolved to arm … Continue reading 3 Ways to Get Creative with CRM
Columnist Loretta Jones says that with the right customer relationship management tools, marketers can close more deals and improve the customer experience. Loretta Jones on August 12, 2016 Creative professionals love to innovate and ideate. However, it can be a challenge to bring the same drive to project management. In order to balance the … Continue reading How CRM brings control and collaboration to advertising & media agencies
August 2, 2016 Millions of us visit the doctor’s office every year for a checkup. The doctor asks us a series of questions, he or she takes our temperature, checks our heart rate and other vital signs, and performs a series of tests to ensure that we are healthy and active. The Benefits of a … Continue reading A Mid Year Check Up List for Customer Success Executives
