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Customer churn isn’t just a sales problem — it’s a marketing one, too. Avoid these mistakes to help build sustainable growth. Zac Stucki on November 26, 2024 If you’re like me, then in the past 12 months, you’ve heard about Alex Hormozi’s book “$ 100M Offers” at least a half-million times. It feels like … Continue reading How marketers can stop fueling customer churn for good
Would the bold step of complete data transparency change the conversation around data privacy and consent? Greg Krehbiel on October 17, 2024 Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” That doesn’t strike me as the best way … Continue reading How to build customer trust through data transparency
5 Ways to Reduce Customer Churn Gilad Maayan / Sep 22, 2023 What Is Customer Churn? Customer churn, often referred to as customer attrition, is a business term that describes the process when customers stop doing business with a company. It’s a critical metric because it’s often less expensive to retain existing customers than … Continue reading 5 Ways to Reduce Customer Churn
Identify the Right Sales Skills for Customer Retention Pratisrutee Mishra / 29 Apr 2023 LinkedIn’s state of sales report informs that only 65% of salespeople put the customer’s needs first. And when the rest don’t, reports from a buyer’s survey say 57% of people tend to agree with the sales when they are not … Continue reading Identify the Right Sales Skills for Customer Retention
To expand your customer relationship and maximize CLV, activating your customers through delivery and adoption is key. Carlos Hidalgo on April 24, 2023 Almost 25 years ago, my wife and I were in the market for a new car. Our family was growing then, and we needed a bigger vehicle to get everyone from point … Continue reading Where B2B brands win and lose on customer retention
This Modern QA Software Offers Customer Retention Solutions in a Difficult Economy Deanna Ritchie / 15 Apr 2023 Entrepreneurs and executives are scrambling to recession-proof their businesses this year amid a looming economic downturn and a still-tight labor market. Among many other strategies, they want to reduce costs with Business Process Outsourcing (BPO). BPOs … Continue reading This Modern QA Software Offers Customer Retention Solutions in a Difficult Economy
To boost their fan experience, PGA TOUR will identify macro trends, as well as implement personalization and improve other touchpoints using Qualtrics XM. Chris Wood on August 18, 2022 This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints … Continue reading PGA TOUR transforms fan experience, analytics and customer feedback
5+ Customer Retention Tips From Experts for Small Business Ali Hasnain / 08 Aug 2022 Marketing can be challenging and expensive for small size companies. Small Businesses spend a lot of time identifying their customers and making strategies to retain them. But where marketing and attaining new customers is complex and costly, keeping the … Continue reading 5+ Customer Retention Tips From Experts for Small Business
Jeff White January 10, 2022 Customer retention has become more important than ever in the wake of the pandemic. Customers today seek convenience and a seamless experience when it comes to the businesses they interact with, and improved customer retention can also help boost a company’s overall profit. A company that increases customer retention by … Continue reading Location Intelligence Can Help Support a Business Retention and Expansion Strategy
Implementing a responsible data infrastructure will better serve customers who want everything now. Chris Wood on November 23, 2021 “More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. To build … Continue reading How responsible marketing impacts customer retention and value
