Category Archives: Customer Retention

The new age of ‘customer’ data

The martech ecosystem needs a new class of tools for data buyers and sellers that curates and leverages date both online and offline. David Dowhan on March 8, 2019 The martech industry seems to be constantly on the hunt for the next big thing, and understandably so. In an industry where we said goodbye to … Continue reading The new age of ‘customer’ data →

Do You Know When to Quit? The Answer Lies in These Two Costs

Customer Retention

Rick Miller — December 18, 2018 Follow @beingchief — December 18, 2018 “Winners never quit, and quitters never win.” “Never give up.” “When the going gets tough, the tough get going.” Recognize these mantras? Our culture is awash in well-intentioned reminders to keep our heads down and our “noses to the grindstone” until the job … Continue reading Do You Know When to Quit? The Answer Lies in These Two Costs →

To Have And To Hold: How Email Helps Retailers Acquire And Retain Customers

Customer Retention

To Have And To Hold: How Email Helps Retailers Acquire And Retain Customers by Ray Schultz , Columnist, December 7, 2018 Email is one of the main tools used by retailers to acquire new customers, according to How Investments In Customer Acquisition And Retention Lead To Strong ROI, a study by Retail Touchpoints. But it’s … Continue reading To Have And To Hold: How Email Helps Retailers Acquire And Retain Customers →

Preventing Customer Churn Through One Simple Act [Infographic]

Customer Retention

Brian Wallace — October 5, 2018 Follow @nowsourcing — October 5, 2018 Customers expect high quality service when they interact with their suppliers, and why shouldn’t they? Among customers that switch vendors, 66% do so because of high prices, rates, and fees and 32% because of serious problems with services, like mistakes or failures. Above … Continue reading Preventing Customer Churn Through One Simple Act [Infographic] →

Tactics That Can Improve Client and Employee Retention at a Startup

Customer Retention

Tommy Wyher — August 17, 2018 — August 17, 2018 The startup world is full of high turnover in many cases when it comes to clients as well as employees. Processes not being nailed down can lead clients to look elsewhere if they feel like a startup is disorganized. Improving client retention allows for a … Continue reading Tactics That Can Improve Client and Employee Retention at a Startup →

How to structure your email program to retain customers

Customer Retention

Implementing a comprehensive email retention program may seem daunting, but contributor Sam Welch reminds us of the payoff and explains how to do it. Sam Welch on August 2, 2018 If you’re in marketing, I’ll bet that at one point in your professional career you have either heard or learned for yourself that keeping … Continue reading How to structure your email program to retain customers →

Client Retention Techniques For New Businesses

Customer Retention

Dina Ely — June 26, 2018 — June 26, 2018 It’s hard to build a loyal client base for any business, but new businesses definitely have a long road ahead of them. Without a long-standing reputation, it can be hard to gain the trust of potential clients. That’s why it’s so important to build solid … Continue reading Client Retention Techniques For New Businesses →

Empathetic Websites: Knowing Your Customers Through User Personas

Customer Retention

By Michael May 23rd, 2018 More and more eCommerce providers rely on a personalised user experience for their customers. The best example of a wide and far reaching user experience is the fashion industry. There are now 52 seasons a year instead of four which can make it difficult for retailers to know what the … Continue reading Empathetic Websites: Knowing Your Customers Through User Personas →

3 Signs It’s Time to Fire a Client

Customer Retention

Amanda Abella — May 15, 2018 — May 15, 2018 geralt / Pixabay A part of running a successful business is knowing when it’s time to fire a client. After all, clients who no longer work for us only get in the way of our productivity. If the client is really bad then they keep … Continue reading 3 Signs It’s Time to Fire a Client →

The Key Elements of Successful Audience Optimization

Customer Retention

Ben Mathúin — May 11, 2018 — May 11, 2018 Audience optimization is one great way to ensure your social ad campaigns meet your goals. However, what’s involved with optimization, and what things should you keep in mind to maximize the effectiveness of your campaigns? In this article, we discuss the main elements of audience … Continue reading The Key Elements of Successful Audience Optimization →