Brian Wallace — October 6, 2017 Follow @nowsourcing — October 6, 2017 Do you know your customers better than they know themselves? If you don’t, your business might not survive for much longer. If you think that sounds drastic you’re just not paying attention. The average online apparel company doesn’t turn a profit on a … Continue reading Knowing Your Customer The First Step To Staying In Business [Infographic]
Brooke B. Sellas — August 23, 2017 Follow @madSMscientist — August 23, 2017 Confession: Until recently, we didn’t have a customer retention strategy. I’m a small business owner with mostly word-of-mouth and repeat clients. Not having a plan for retaining clients is absolutely dumb (confession #2!). No matter where you are in the process of … Continue reading Increase Your Profits With This Customer Retention Strategy
Laura Donovan — May 2, 2017 Follow @thewordpro— May 2, 2017 If you aren’t actively using Social Media to advertise and market, did you ever stop to think about how many customers your business is losing? If you aren’t actively using the top Social Media sites you are probably losing quite a few potential customers … Continue reading Stop and Think About All the Customers You are Losing
Veronica Hunt — April 6, 2017 — April 6, 2017 Customers easily catch our frequently used tricks to engage them. For marketers, this means we have to change things up frequently to stay competitive and drive more purchases by regular customers. Social networks make this easy for us by releasing new features and technologies at … Continue reading How to Use New Social Media Features for Customer Retention
By Heba Hosny March 21st, 2017 “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet In plain English, customer retention means getting your customers hooked on your products/services that they feel compelled to use them often. In other words, … Continue reading Are You Making These 5 Customer Retention Mistakes? Pardon Your Poor ROI!
Danny Wong — February 2, 2017 Follow @dannywong1190— February 2, 2017 A common mistake ecommerce store owners make is accepting the sale as the end-goal. It is easy for brands to think in such a transactional way; looking beyond each purchase can prove challenging. A 2014 survey by Econsultancy revealed, “Just 42% of companies are … Continue reading Post-Purchase Emails: How to Boost Retention and LTV
Jana Barrett — December 5, 2016 Follow @_janabarrett— December 5, 2016 You’ve probably heard that it’s cheaper to keep a current customer than to acquire a new one (which is true). But few companies realize just how much customer retention can impact the bottom line. According to research from Bain & Co, increasing customer retention … Continue reading Retaining Customers in the Age of Dying Brand Loyalty
by Jeff Sauer Follow @jeffalyticsOctober 6, 2016 Clients just don’t get it. During my marketing agency days, it was hard to walk down the hallway or hold a meeting without hearing this phrase. It was a rallying call of the disaffected. A mantra for marketing service providers. It was dead wrong. During my agency career, … Continue reading Your Client Isn’t Dumb (You Just Lack Perspective)
by Martha Spelman Follow @marthaspelmanAugust 13, 2016 You only need one customer. At a time, that is. You only need the one customer that buys. Customer profiling is imperative: the better you know your ideal customer and target them with valuable, relevant information, the better the odds that they will pay attention and buy. Figuring … Continue reading How to Get and Keep Your Ideal Customer
by Lori SoardAugust 6, 2016 Building trust with your readers can be difficult. In most cases, you are marketing to people who don’t really know you and have no reason to trust you. It’s important to gain the trust of your readers if you want them to believe what you have to say. It is … Continue reading 6 Ways to Build Trust with Your Readers & Turn Them into Customers
