By Joydeep Bhattacharya April 19th, 2016 Personalization and segmentation are the current marketing trends that are enabling marketers to reach only the interested consumer in order to increase the chances of conversions. Unbounce rightly says, Try to appeal to everyone and you’ll appeal to no one. Segmentation helps you create targeted offers that convert. … Continue reading The Impact Of Segmentation On Conversions – Handy Guide For Marketers
by Michele Ballinger April 15, 2016 Follow @ballingertweetsApril 15, 2016 “Come on down!” It’s time to play a game of the price is right. Only, unlike the game show, getting your pricing right should not include guessing,especially in subscription revenue models. The right approach to pricing is critical to your success. And yet, many times … Continue reading The Price Is Right: How To Use Customer Segmentation To Improve Pricing Efficiency
by Brittney Ervin April 11, 2016April 11, 2016 As modern marketers, we must look both to the future and to the past to create the most effective strategies for reaching our clients. In this “Customer Insight” series, we will explore some time-tested, classic methods for getting to know your customer base in meaningful ways. Today’s … Continue reading Customer Insight: Can Focus Groups Help Your Company?
by Tahir Akbar February 20, 2016 Follow @tahirakbrFebruary 20, 2016 Logistical efficiency is defined as how smoothly an enterprise conducts its operations. Typically logistics is all about the movement of physical goods and vital information. From raw material to warehouse management, supply chain to labor administration, product shipment to information management, everything comes under logistics … Continue reading 5 Ways to Enhance Your Logistical Efficiency and Improve Customer Relations
by Alessandra Ceresa November 26, 2015 Follow @MissAleCristinaNovember 26, 2015 Image Credit: Jeff Sheldon / Caption: Know where your customers spend their time Data is all-important when it comes to successfully targeting your customers. There are many things that you can find out about them, even just from how they use your website. You can … Continue reading Using Data to Segment and Target your Audience
Sarah BeckhamAugust 24, 2015 Are you relationship material? Or do you, ahem, only talk about yourself? A study by Edelman found that 87 percent of people want meaningful interactions with brands, but only 17 percent believe that brands deliver them. About two-thirds of the survey respondents said their relationships with brands are one-sided. In other … Continue reading 5 Brands That Make Customers the Star on Social Media
Manish PatelAugust 23, 2015 What kind of imagery does the word “mentor” bring to your mind? You might be thinking of an older individual, someone with wisdom and experience etched on their face. A business revolutionary who takes junior-level employees under his or her wing to help strengthen the pioneers of tomorrow. That’s what I would think, … Continue reading When Leading Means Following: A Guide to Reverse Mentorship
How do you increase conversions? Segmentation, of course. Columnist Jordan Elkind lays out five steps to improve your segmentation program. Jordan Elkind on July 15, 2015 For marketers, segmentation allows for better personalization, and for customers, that means more relevant messages. Still, segmentation is frequently spoken of as a black-and-white thing for a company — … Continue reading The 5 Pieces Of A Virtuous Segmentation Cycle
If you’re looking to ramp up your marketing strategy, look no further than the universal customer profile. Columnist Erik Bratt explains what you need to successfully create and leverage a single customer view. Erik Bratt on July 8, 2015 When marketers talk about the future state of marketing, it invariably circles back to the ability … Continue reading Searching For The Holy Grail Of Marketing? You Can Stop At The Universal Customer Profile
Elizabeth DyrsmidMay 28, 2015 Has your company been hit with the ‘slap’ of negative online social sentiment? Not long ago, the biggest fear you had when a customer was dissatisfied with your company’s service was that they would tell their friends about the experience until they forgot all about it. Now you have to worry … Continue reading 5 Rules To Help You Care For Your Customers With Social Media
