Category Archives: D2C B2C Development

How D2C Brands Can Regain Their Cool

How D2C Brands Can Regain Their Cool by Kyle Hoffman , May 19, 2023 The following was previously published in an earlier edition of Marketing Insider. There’s trouble in the world of D2C brands. The once blistering direct-to-consumer world has been beset by obstacles over the past year. This includes increasing costs to advertise on … Continue reading How D2C Brands Can Regain Their Cool →

D2C beauty shoppers are split between low prices and scarcity

D2C B2C Development

Most beauty shoppers seek bargains, while “super fans” will pay full price for exclusive items. Chris Wood on April 17, 2023 A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable … Continue reading D2C beauty shoppers are split between low prices and scarcity →

5 Things Every D2C Brand Should Consider When Expanding Into Europe

D2C B2C Development

5 Things Every D2C Brand Should Consider When Expanding Into Europe by Rebekah Brooks , December 12, 2022 There comes a time when international expansion makes sense: Your business has matured in the U.S. market, and now you look to foreign lands for continued growth and to avoid stagnation when the domestic market becomes saturated. … Continue reading 5 Things Every D2C Brand Should Consider When Expanding Into Europe →

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