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Your leads deserve better than generic follow-ups. See how email automation personalizes every touchpoint, improving efficiency and ROI. Brianna Miller on February 27, 2025 Building efficiency in a B2B sales funnel is no small task. Between tracking the buyer’s journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become … Continue reading How data-driven email nurturing transforms the B2B sales funnel
Insights for designing an effective intake process that supports strategic decision-making and operational success. Nickole Brown on February 24, 2025 I’m all in on data as a valuable asset to an organization. It enables employees to perform analyses that drive data-informed decision-making. However, collecting meaningful data must be a priority to create this asset. … Continue reading Data-driven decisions start with effective intake forms
February 21, 2025 How to make work fair with practical and data-driven strategies The crux of making work fair is that it must be part of every single person’s job. BY Next Big Idea Club Siri Chilazi is a senior researcher at the Women and Public Policy Program at Harvard Kennedy School. Iris Bohnet is a … Continue reading How to make work fair with practical and data-driven strategies
The way direct mail combines digital with, well, mail can look like the way CTV combines digital with, yes, TV. And the ROI is still good, marketers say. Kim Davis on October 31, 2024 People may not need to actually lick stamps any more but they are still sending and receiving mail. Often they … Continue reading New horizons for data-driven direct mail marketing
Steer clear of common decision-making mistakes like inconsistent data monitoring, wrong metrics and a lack of agility. Greg Kihlstrom on September 17, 2024 My previous article on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data … Continue reading How to avoid pitfalls of data-driven marketing execution
Insights into strategic planning to avoid data pitfalls and set a strong foundation for your marketing campaigns. Greg Kihlstrom on August 7, 2024 Having the tools and information to make data-driven decisions is no longer a “nice to have” but a necessity. Teams relying on gut instincts and anecdotal evidence for planning are falling … Continue reading Mastering data-driven decision-making in the strategy phase
This approach puts the healthcare consumer first, building loyalty through transparent, educational content that simplifies complex topics. RJ Licata on March 28, 2024 Consumers are taking ownership of their buying journeys more than ever. Nowhere is this shift more evident than in healthcare products and services. Today’s version of a house call is a self-directed … Continue reading Data-driven content: The key to connecting with healthcare consumers
Data-Driven Riddle: B2C Brands Are Trying To Refine Their Strategies by Ray Schultz , Columnist, October 10, 2022 Brands have a long way to go before they get the maximum benefit from their data, judging by The B2C Perspective on Using Data to Predict Future Performance, a study from Pecan AI, conducted by Ascend2. Most B2C … Continue reading Data-Driven Riddle: B2C Brands Are Trying To Refine Their Strategies
Data-Driven Contact Centers for Proactive, Predictive, and Preventive Support Puneet Mehta / 14 Jul 2022 Nearly half (48%) of people would rather go to the dentist than call customer service. Yikes. But, should this really be that surprising? Here are data-driven contact centers for proactive, predictive, and preventive support in your customer service. It’s … Continue reading Data-Driven Contact Centers for Proactive, Predictive, and Preventive Support
By Danica Lo May 06, 2022 When Tom Shen and Kenny Leung quit their tech jobs—as senior consultant at IBM and business strategist at Facebook, respectively—to launch a direct-to-consumer company in 2019, they had no idea that just a few months later, they’d run a thriving luxury makeup-brush brand with waitlists of customer names … Continue reading Data-driven, crowdsourced beauty brand Rephr launches second skincare SKU
