Category Archives: Data Driven Techniques

3 low-cost tools for data-driven marketing: Best of the MarTechBot

Data Driven Techniques

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how small businesses can launch their digital transformation. MarTechBot on March 18, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading 3 low-cost tools for data-driven marketing: Best of the MarTechBot →

SponsorPulse expands data-driven sponsorships for brands

Data Driven Techniques

A new partnership with Dynata and MiQ enables scalable audience insights for sports and entertainment sponsors. Chris Wood on November 15, 2022 Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The partnership includes first-party data platform Dynata, whose reach comprises 70 million consumers and business … Continue reading SponsorPulse expands data-driven sponsorships for brands →

Why being purpose-driven goes hand-in-hand with being profit-driven and resilient

Data Driven Techniques

Brands that put purpose at the heart of what they do can future-proof themselves in an ever-shifting marketplace. Here’s a framework for becoming purpose-driven. Kim Davis on June 10, 2022   Diane Primo, CEO of Purpose Brand. “For us, it’s about working on things that are focused on making money – that’s really important – … Continue reading Why being purpose-driven goes hand-in-hand with being profit-driven and resilient →

How marketers can build a data-driven technology stack

Data Driven Techniques

Despite the wealth of data provided by platforms today, the potential for fragmentation and other issues is high. An optimized tech stack can help. Corey Patterson on April 21, 2022 Most marketers would agree access to more customer data is a good thing for brands. Yet fragmentation, duplication and other issues can often disrupt campaigns. … Continue reading How marketers can build a data-driven technology stack →

Why data-driven decision-making is the foundation of successful CX

Data Driven Techniques

How marketers can improve their decision-making processes using automation. Corey Patterson on January 18, 2022 at 2:54 pm Without actionable data, customer experience strategies are doomed to fail. Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. “One of their … Continue reading Why data-driven decision-making is the foundation of successful CX →

5 Data-Driven Resolutions for a Great Email Year in 2022

Data Driven Techniques

Kathleen Rogers January 4, 2022 As you put your 2022 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is the lifeblood of your marketing program. Without fresh, accurate and … Continue reading 5 Data-Driven Resolutions for a Great Email Year in 2022 →

Top Data Visualization Tools and How to Pick the Right One for Your Team

Data Driven Techniques

Nicole Raymond December 28, 2021 In today’s technology-driven world, data is more important than ever. Most companies are collecting at least some kind of data, but not all companies are using their data to its fullest potential. Data-driven decisions can help companies make smarter choices for their business and for their prospects and customers, which … Continue reading Top Data Visualization Tools and How to Pick the Right One for Your Team →

Here’s a data-driven strategy for better understanding use cases

Data Driven Techniques

What makes identifying use cases so difficult has much to do with generic and disjointed experiences. Corey Patterson on September 23, 2021 at 3:38 pm Use cases show brands how consumers interact with their products and services. They highlight the individual experiences of customers so companies can better connect with them. Unfortunately, it’s often difficult … Continue reading Here’s a data-driven strategy for better understanding use cases →

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