Category Archives: Data Driven Techniques

The Data Revolution Is Changing OOH

The Data Revolution Is Changing OOH by Ken Sahlin , Op-Ed Contributor, March 2, 2018 It’s a Friday afternoon in the mall, and shoppers are going about their business, buying clothes ahead of the weekend; others are lining up at a new cupcake stand. While store owners watch the hustle and bustle with hopeful eyes, … Continue reading The Data Revolution Is Changing OOH →

5 Ways Data Visualization Can Drive Better Sales

Data Driven Techniques

Melissa Burns — February 21, 2018 Follow @Melissa_Burns — February 21, 2018 Although text and figures may be the best way to transfer complex information without losses, the sad truth is that human brain has to apply quite a bit of effort to properly process it. In addition to that, your average modern Internet-faring human … Continue reading 5 Ways Data Visualization Can Drive Better Sales →

Data-Sharing Customers Want Benefits, Not Just Transparency

Data Driven Techniques

Data-Sharing Customers Want Benefits, Not Just Transparency by Sean Hargrave , Staff Writer, February 16, 2018 Transparency is the key to getting people to become comfortable with sharing their data with organisations online. That’s the takeaway the press has taken from the latest DMA and Acxiom research into attitudes surrounding data sharing. It’s obviously a … Continue reading Data-Sharing Customers Want Benefits, Not Just Transparency →

To Save Ad Targeting, Ensure Data Performance

Data Driven Techniques

To Save Ad Targeting, Ensure Data Performance by Laurie Sullivan , Staff Writer @lauriesullivan, February 12, 2018 Garbage in, garbage out, as the saying goes when talking about data accuracy. So developers at Lotame, a data exchange for third-party data, think they have found a road to make the data more precise using AI. They … Continue reading To Save Ad Targeting, Ensure Data Performance →

The Benefits, Tactics & Metrics of Data-Driven Recruiting You Can’t Ignore

Data Driven Techniques

Jeanette Maister — January 31, 2018 Follow @jeanettemaister — January 31, 2018 Tumisu / Pixabay In talent acquisition, many recruiting teams can get stuck in the rut of doing things the way they’ve always been done… because that’s just how you do them, right? WRONG! We’re ready to help you shake things up with a … Continue reading The Benefits, Tactics & Metrics of Data-Driven Recruiting You Can’t Ignore →

Using Data To Reach The Multicultural Shopper

Data Driven Techniques

Using Data To Reach The Multicultural Shopper by Holly Pavlika , Columnist, October 19, 2017 Over the next few years, the retail landscape will change in some very fundamental ways. None of these changes will be bigger than the impact felt from the rise of the multicultural shopper. Multicultural Americans now number more than 120 … Continue reading Using Data To Reach The Multicultural Shopper →

A Media Buyer’s Guide to 1st, 2nd, & 3rd Party Data Targeting

Data Driven Techniques

Paul Mosenson — October 9, 2017 Follow @nusparkmktg — October 9, 2017 geralt / Pixabay Wherever marketers turn these days data targeting rears its head, and when it comes to media buying this also applies. It’s no longer a simple matter of deploying “data,” however; we now have 1st, 2nd and 3rd party data we … Continue reading A Media Buyer’s Guide to 1st, 2nd, & 3rd Party Data Targeting →

Data is the new currency, but are advertisers spending wisely?

Data Driven Techniques

Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they’re reaching the right audiences. Contributor Toby McKenna explains how to separate the data contenders from the data pretenders. Toby McKenna on August 17, 2017 It’s nearly impossible to avoid news around … Continue reading Data is the new currency, but are advertisers spending wisely? →

Evaluate Leaders With a Data-Driven Approach to 360° Feedback

Data Driven Techniques

Sarah Rosenquist — July 7, 2017 Follow @stryvemarketing — July 7, 2017 Tumisu / Pixabay We’ve opened the curtains on how we do performance reviews (i.e. we don’t – they’re called career conversations). It’s only fitting that we also share how we do upwards feedback. After all, a team’s growth can be limited by an … Continue reading Evaluate Leaders With a Data-Driven Approach to 360° Feedback →

25 Tips to Instantly Improve Your Data Visualization Design

Data Driven Techniques

Katy French — June 17, 2017 — June 17, 2017 Data visualization isn’t about displaying data; it’s about displaying data in a way that is easier to comprehend—that’s where the real value lies. If you want to actually “see” what we mean, take a look at this quick video: Unfortunately, a lot of people think … Continue reading 25 Tips to Instantly Improve Your Data Visualization Design →