Category Archives: Data Driven Techniques

Data Driven Marketing: Teaming Up With Data to Better Interpret Them

Data Driven Techniques

Aashish Sharma — May 18, 2017 Follow @ineedseo— May 18, 2017 The visualization of the data makes it possible to understand the importance of the data by placing them in a visual context and thus better expose them. Only, the representation of data is still laborious for many. Are you a salesperson trying to persuade … Continue reading Data Driven Marketing: Teaming Up With Data to Better Interpret Them →

The 5 Cardinal Rules of a Data-Driven Employee Sustainability Program

Data Driven Techniques

Kristen Carlson — March 12, 2017 Follow @Kcarlson14— March 12, 2017 More and more organizations and industries are using Big Data to make smart, data-driven decisions. Sustainability is no exception, but how much are you measuring when it comes to your employee sustainability programs? If you’re just transforming your employee sustainability program to be more … Continue reading The 5 Cardinal Rules of a Data-Driven Employee Sustainability Program →

Understanding Cognitive Bias To Interpret Data, Understand Trends

Data Driven Techniques

Understanding Cognitive Bias To Interpret Data, Understand Trends by Rives Martin, Op-Ed Contributor, February 22, 2017 People are all prone to see patterns and causality, a trait that has presented evolutionary advantages that have benefited our ancestors for generations. The idea of “seeing causality” ranges from understanding what times of day are safe for an … Continue reading Understanding Cognitive Bias To Interpret Data, Understand Trends →

Data Suggests Brands Tie Search To ‘Prospecting,’ Programmatic Tactics

Data Driven Techniques

by Laurie Sullivan, Staff Writer @lauriesullivan, January 26, 2017   Reaching new customers using prospecting is on the rise. IgnitionOne note in its Q4 2016 Digital Marketing Report a shift in the amount that marketers spent in targeting ads — also known as remarketing — to consumers who have visited a site before, to a … Continue reading Data Suggests Brands Tie Search To ‘Prospecting,’ Programmatic Tactics →

Bridging the Data/Creative Divide With Dynamic Creative Optimization

Data Driven Techniques

Pete Kluge — December 4, 2016 — December 4, 2016 We can all agree that data-driven marketing (DDM) has crossed the line from being a sleek, sophisticated nice-to-have to being a true marketing imperative. By leveraging customer data, brands can deliver more meaningful, more relevant experiences at scale; deepen relationships; drive incremental engagement and action; … Continue reading Bridging the Data/Creative Divide With Dynamic Creative Optimization →

Without data, your marketing strategy won’t cut it in 2017

Data Driven Techniques

As complex data analysis tools become more democratized, data-driven decision making is increasingly valued above “trust your gut” thinking. Contributor Tamar Weinberg explains how to meet the challenge. Tamar Weinberg on November 28, 2016  In the beginning, there was no light, and marketers were forced to rely on “gut feeling” when it came to assessing … Continue reading Without data, your marketing strategy won’t cut it in 2017 →

US Presidential election data: searcher intent vs. demographic polling

Data Driven Techniques

Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data. Brian Ussery on November 23, 2016   During the hotly contested and seemingly never-ending campaign season running up to the 2016 US Presidential elections, Americans were exposed to more demographics-based “polling data” than at any other time … Continue reading US Presidential election data: searcher intent vs. demographic polling →

Data From Local Search, Reviews, Recommendations Feeds The Beast

Data Driven Techniques

by Laurie Sullivan, Staff Writer @lauriesullivan, November 18, 2016 Nearly one third of all Google searches show local intent, and 76% of people who search on their smartphone visit a business within a day. Search marketers that have heard those numbers repeatedly now have an opportunity to capitalize on services that support local search and … Continue reading Data From Local Search, Reviews, Recommendations Feeds The Beast →

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