Category Archives: Data Driven Techniques

Why Electronic Data Interchange is a Missed Opportunity for the Mid-Market

by Kevin BeasleyAugust 10, 2016 In today’s global market, companies routinely face obstacles when attempting to broker sales in different languages. Differing currencies can create sales headaches, but language barriers can be an even greater impediment to securing agreements. Fortunately for us humans, our computer colleagues have been speaking the same language for decades, and … Continue reading Why Electronic Data Interchange is a Missed Opportunity for the Mid-Market →

Personalize, Standardize, Automize: Striking the Right Balance with Data Science

Data Driven Techniques

by Rachel Serpa Follow @getbaseAugust 9, 2016 As part of an industry built on a foundation of effective communication and influential relationships, salespeople sometimes think of data science as their worst enemy. Data science is often seen as an evil overlord, lurking over reps’ shoulders and reporting back on their every move to their supervisors. … Continue reading Personalize, Standardize, Automize: Striking the Right Balance with Data Science →

Take Your Data from Dirty to Refreshed in 3 Easy Steps

Data Driven Techniques

August 4, 2016 “It’s Dave, not Jake.” You know that uncomfortable moment when you realize you called someone by the wrong name? We all do it, but when it happens in business, it decreases the chances of a lead ever becoming anything more. If your goal is to connect with your audience and build a … Continue reading Take Your Data from Dirty to Refreshed in 3 Easy Steps →

Three of the most important data segmentations for any Google paid search analysis

Data Driven Techniques

Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights. Andy Taylor on July 22, 2016 Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant analyzing performance didn’t … Continue reading Three of the most important data segmentations for any Google paid search analysis →

Is Your Database Inaccurate or Duplicated? It’s Time to Clean it Up!

Data Driven Techniques

by Ringlead Admin July 18, 2016July 18, 2016 Did you know that over 30% of the current records in your database are either duplicates or just bad data altogether? Imagine how much time your sales team is wasting managing those useless leads. Data Cleansing is the process of removing faulty or inaccurate data from any … Continue reading Is Your Database Inaccurate or Duplicated? It’s Time to Clean it Up! →

How Your Product Use Data Can Become Valuable Content

Data Driven Techniques

by Kristen Hicks July 16, 2016 Follow @atxcopywriterJuly 16, 2016 Many SaaS companies like yours struggle to come up with content topics that are valuable to their audience, but they may not even know they’re sitting on a treasure trove of information. Every time a customer uses your software, it produces valuable data. You can … Continue reading How Your Product Use Data Can Become Valuable Content →

How Businesses & Consumers Use Mobile Data Collection Software

Data Driven Techniques

by Jackie Carney July 12, 2016July 12, 2016 When surfing the web or logging into social media accounts, consumers are usually aware that their every move is being tracked and analyzed, as evidenced by the appearance of advertisements tailored to their exact preferences. The thought of these tactics being used in the physical retail landscape, … Continue reading How Businesses & Consumers Use Mobile Data Collection Software →

(Data) Size Matters: Using Small Data to Develop Your Talent Strategy

Data Driven Techniques

by Sandra Hess July 1, 2016July 1, 2016 In today’s data-driven world,you can track everything from flight risks to staff smiles but, according to Workforce, unless that information is actionable and informative, “big data is just a fancy phrase for another report that no-one is going to use.” And when it comes to the talent … Continue reading (Data) Size Matters: Using Small Data to Develop Your Talent Strategy →

Blinded by data: 5 ways to deal with data overload

Data Driven Techniques

Don’t get overwhelmed by a glut of data. Columnist Joshua Reynolds outlines key steps to help you avoid data fatigue. Joshua Reynolds on June 28, 2016 at 12:13 pm For marketers, the mandate to drive revenue has led to an explosion of analytics solutions. There’s a dashboard for virtually every marketing metric you can think … Continue reading Blinded by data: 5 ways to deal with data overload →

Predictive data & ABM: How to move from account lists to account contacts

Data Driven Techniques

Columnist Scott Vaughan says combining your predictive efforts with an ABM approach can help you identify optimal accounts and drive desired results. Scott Vaughan on June 28, 2016 Predictive marketing holds tremendous promise, especially in identifying the optimal accounts and prospects to engage. According to the Aberdeen Group, B2B marketers are leaning into predictive … Continue reading Predictive data & ABM: How to move from account lists to account contacts →