Columnist Sean Zinsmeister takes a deep dive into intent data, explaining how you can use it to increase your predictive power and revenue. Sean Zinsmeister on June 27, 2016 at 12:46 pm As big data increasingly becomes more accessible, marketers are looking for ways to make it more scalable and actionable in order to better … Continue reading What does intent data mean for the data-driven marketer?
by Bob Hayes May 28, 2016 Follow @bobehayesMay 28, 2016 Building a successful data science program in your company relies on a good understanding of the data professionals who extract insights and value from data and how they do it. Toward that goal, we asked over 600 data scientists about their skills, jobs, colleagues and … Continue reading How Data Scientists Extract Value from Data [Infographic]
by Dan Steiner March 13, 2016 Follow @danlsteinerMarch 13, 2016 Businesses today have access to unprecedented levels of information. They can monitor everything their customers view, buy, and return, as well as watching the way visitors interact with them online. This reliance on data analytics has spread to every area of business, including B2B service … Continue reading How Data Is Changing the Way Small Businesses Get Financing
Are your campaign metrics leading you astray? Columnist Josh Todd has some tips to ensure you’re using the right tools and taking control of your marketing results. Josh Todd on February 24, 2016 Let’s start off with a story that will sound all too familiar to the data-driven marketer. You’re tasked with improving the … Continue reading Data Danger: How The Wrong Campaign Metrics Can Break Your Mobile Strategy
by Charles Caldwell February 20, 2016 Follow @ccaldwelllogiFebruary 20, 2016 It is the much sought after, but frustratingly elusive, holy grail of business intelligence: the ‘single version of the truth’. The sourcing of data, addressing quality issues, integrating disparate sources, enforcing key business rules, curating master data and making sure it all happens consistently within … Continue reading The Data Balancing Act
by Laurie Sullivan @lauriesullivan, (October 06, 2015) Poor data integration sabotages cross-channel campaigns and few companies have made the necessary steps in data collection and measurement to gain a common view of consumers within their organization, per a Forrester Consulting study commissioned by IgnitionOne. No doubt the subject — a topic of conversation at Advertising Week … Continue reading Cross-Channel Campaign Study Confirms Integrated Data Required For Success
Personal Branding BlogSeptember 20, 2015 Data Exhaust and You! You are what you excrete. This may be an unpalatable thought, but it’s as true in what we eat as in what we consume on the internet. What we spew out from our internet interactions is fodder for the Social Media apps, tools, and websites we … Continue reading Your Data Exhaust May Precede You
Leah KlingbeilSeptember 14, 2015 The availability of customer data provides endless opportunities for businesses. Businesses can use customer data to amplify their marketing efforts, better understand their customers, hit targets, and grow their business. The part that most miss, is the importance of having an effective data strategy in place. That strategy should outline your … Continue reading Lacking a Data Strategy That Makes Sense?
Cara HoganJuly 27, 2015 When it comes to data, a little bit of skepticism goes a long way. People are often willing to accept sales performance statistics without thinking critically about the information or methodology behind the numbers. They’re even more willing to unquestioningly accept data that’s presented in the form of a pretty and … Continue reading 3 Ways to Detect Lying Data Visualizations
Donato DiorioJuly 21, 2015 Today, many businesses hold their data in their CRM. CRM could be just as easily replaced with the word “database,” “marketing automation system,” data silo,” – you pick the term. CRM is the repository, in a recent interview by Syncsort, as part of their Expert Interview program, I had the chance … Continue reading The Hands-On Strategies to Improve Data Quality
