Gregg ThalerJuly 20, 2015 Data quality is essential, whether you’re a small startup or a multi-billion dollar international organization. Nothing can undermine or torpedo revenue, employee satisfaction, or company growth, than having bad data. According to SiriusDecisions: “The major impact of bad data on conversion rates really becomes clear when we roll these stages up … Continue reading The 4 Keys to Global Data Quality
Jake JeffriesJuly 18, 2015 However you like to construct your marketing campaigns one thing will always remain a crucial part – the data. The life of a marketing campaign either lives or dies by the data – so what’s the best way to collect your customers’ details? Well with numerous platforms available for your business … Continue reading Simple, Efficient Ways to Collect Your Customers’ Data
Ernan RomanJuly 17, 2015 Human Data: The Powerful Differentiator “We believed that with tighter targeting we could increase engagement. By acting on insights from Voice of Customer research, we were able to go far beyond our previous segmentation strategies and now use in-depth self-defined life stages and attitudes toward certain product categories. As a result, … Continue reading Human Data: The Powerful Differentiator
Columnist Paul Ford discusses what marketers should bear in mind in order to deliver the best email experience and strengthen engagement. Paul Ford on July 16, 2015 With Web-based communications infiltrating all aspects of life, email has become one of the best ways for businesses to communicate with their users. Knowing how to best communicate and … Continue reading 3 Ways To Maximize Data And Increase Engagement Across Email Communications
As regulators debate the new cookie law for Europe, columnist Rob Rasko explains who wins and who loses and how the expected outcome will affect some U.S. companies. Rob Rasko on June 3, 2015 If you are like me and keep a close eye on all things related to the future of digital media, then you … Continue reading Digital Forecast: A Data-Protection Storm Is Brewing In Europe
Steve RaysonMay 29, 2015 Is there a correlation between social shares and inbound links? The question goes to the heart of why people share content and why they link to content. If people share and link to content for similar reasons then logically you would expect a very strong correlation between shares and links. However, … Continue reading Social Shares and Inbound Links: Insights From New Correlation Data
Larisa BedgoodMay 24, 2015 It’s the age of Big Data, digital shopping, social media, and mobile marketing. Companies of all sizes are diving into the on-line world to find new data, new opportunities and new ways to grow business. At the heart of good marketing is data. And when data drives your marketing, the average … Continue reading Small Businesses Drive Growth with Data-Driven Marketing
Rachel MartinezMay 24, 2015 Email marketing campaigns are a great way to engage with your prospects and can provide a significant ROI. However, if your database is not up-to-date, you may be reaching out to email zombies – inactive contacts that no longer open your marketing emails. Not only does this hurt your deliverability rates, … Continue reading Improve Your Email Marketing Campaigns by Avoiding B2B Data Decay
