Overcome the absence of trust in marketing. Develop a data-driven process for campaign planning aligned to cross-departmental metrics. Mike Ruff on May 3, 2024 Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in … Continue reading Data literacy: The key to correcting the C-suite trust deficit
Learn how leading brands are navigating the privacy-first ecosystem by prioritizing consumer trust and embracing first-party data. Angelina Eng on April 19, 2024 Consumer privacy has become a major focus in the digital advertising industry. New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. As leaders … Continue reading The state of data in 2024: How the ad industry is adapting to privacy regulations
Do you understand all the possible sources from which data flows into your CRM? It might be time for a data landscape assessment. Natalie Jackson on November 27, 2023 If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM, could … Continue reading The data disconnect: Why understanding your data landscape matters more than ever
ZCDA enables applications to access the memory location where the data is stored directly, saving time and improving performance. Chris Elwell on August 8, 2023 Faster and more efficient data processing techniques are needed as the volume of data processed grows. “Zero copy data access” may revolutionize how data is processed. It’s already making waves … Continue reading Zero Copy Data Access: The Future of Data Management?
Here’s how enterprises are using data clean rooms to improve the return on their customer data investments. Apoorv Durga on July 12, 2023 With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. Many are exploring various approaches, with … Continue reading Data clean rooms: A beginner’s guide
Explore data management platforms in depth — what they are, why they are important and their future in a privacy-focused landscape. Johanna Marmon on March 21, 2023 Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. But this of data is worthless if … Continue reading Why we care about data management platforms
Good data can be used to generate bad insights if users don’t guard against bias and adopt sound measurement techniques. William Terdoslavich on March 15, 2023 Data is just a pile of numbers until you figure out what they mean. We devise all sorts of metrics and KPIs to find truth in our numbers. But … Continue reading Don’t apply wishful thinking to your data
With third-party cookies going away and a fast-growing market for customer data platforms, is there a role for DMPs? Kim Davis on March 6, 2023 Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Have DMPs been around so long … Continue reading The future of data management platforms in the era of CDPs
Learn how workflows can help you reap the full productivity benefits of a DAM and tips for sketching out your marketing team’s workflow. Michelle Tackabery on February 23, 2023 A digital asset management (DAM) system is much more than a virtual storage locker for your company’s intellectual property. It enhances productivity and efficiency in the … Continue reading Here’s why you need a DAM workflow — and how to map it out
The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies. Kim Davis on February 2, 2023 Are data clean rooms the solution to what IAB CEO David Cohen has called the “slow-motion train wreck” of addressability? Voices at the IAB will tell you that … Continue reading How data clean rooms might help keep the internet open
