Do you have all the data you need? If you don’t, here are the issues to look at when picking a data enrichment provider. Constantine von Hoffman on August 20, 2024 The focus of most B2B companies is developing products and services customers need. Selling them requires detailed customer information. It falls on marketing … Continue reading How to choose a data enrichment solution
June 21, 2024 Autodesk’s Dara Treseder on the rise of the ‘intention economy’ Treseder talks Cannes Lions and AI in advertising on the latest episode of the ‘Rapid Response’ podcast. BY Robert Safian When Elon Musk, Karlie Kloss, Travis Kelce, and a who’s-who of media, branding, and tech execs all converge, there’s plenty of buzz. From … Continue reading Autodesk’s Dara Treseder on the rise of the ‘intention economy’
The new offering from Salesforce’s Tableau will deliver AI-generated digests to your preferred workflows. Kim Davis on February 23, 2024 Tableau, the data visualization platform acquired by Salesforce in 2019, is beginning the roll-out of Tableau Pulse, an AI-driven experience designed to make data more accessible to everyone regardless of expertise with data visualization platforms. … Continue reading Tableau Pulse uses AI to make data more accessible
Net Searcher Sentiment Replaces NPS With Unbiased Search Data by Laurie Sullivan , Staff Writer @lauriesullivan, November 3, 2023 Analytics guru Isaac Gerber, director of commercial insights and analytics at Captify, believes he has developed an organic way to protect consumer privacy, yet analyze behavioral patterns, and it’s something the industry can adopt as a powerful … Continue reading Net Searcher Sentiment Replaces NPS With Unbiased Search Data
Horizon’s Night Market Names CD&TO, Expands Data/Tech Team by Joe Mandese @mp_joemandese, August 21, 2023 Three years after launching pure-play ecommerce unit Night Market, Horizon Media is expanding its team, adding a Chief Data & Technology Officer and making several other senior appointments. Kyle Csik joins as CD&TO from S4 Capital, where he was vice … Continue reading Horizon’s Night Market Names CD&TO, Expands Data/Tech Team
Responsible Data Collection: Why It Matters for Businesses Today Vladimir Fomenko / Aug 17, 2023 As technology has evolved, so has the amount of data businesses collect about their customers and competitors. While this can be beneficial to both companies and customers, it also raises concerns about privacy, copyright violations, and responsible data … Continue reading Responsible Data Collection: Why It Matters for Businesses Today
NASCAR Races Toward Data by Laurie Sullivan @lauriesullivan, July 31, 2023 The National Association for Stock Car Racing (NASCAR) wanted to use new experiential methods and technology to market live events, as well as online where the company offers a kind-friendly website with search features and race-car driver virtual hangouts. The idea to implement in-person … Continue reading NASCAR Races Toward Data
Here’s why you should avoid having too many metadata fields and how to streamline metadata management in your DAM. Rachel Edwards on June 15, 2023 A digital asset management (DAM) platform isn’t meant to be a lock box or a black hole where assets go in but never come out. Your DAM creates value and … Continue reading DAM metadata: Why less is more
Making Data Talk: How Marketers can Humanize their Campaigns through Zero- and First-Party Data Julio Lopez / 03 Jun 2023 Without a comprehensive U.S. consumer privacy law, U.S. state and federal lawmakers have been looking toward Europe’s General Data Protection Regulation (GDPR) to serve as inspiration as states begin to introduce data privacy laws in … Continue reading Making Data Talk: How Marketers can Humanize their Campaigns through Zero- and First-Party Data
