How to successfully navigate the ongoing changes in the privacy-first era. BlueConic on July 19, 2022 Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing and advertising ecosystem. While the push for privacy is forcing companies to rethink how they collect … Continue reading The third-party data deprecation playbook
Build-A-Bear drives e-commerce with a new company, HeartBox, and with online birthday promotions. Chris Wood on July 6, 2022 Build-A-Bear is remaking itself for the 25th anniversary of its founding this year. This means using its experience and its data to appeal to older customers and create stronger online connections. “The goal that was stated … Continue reading Build-A-Bear using data to make itself into an all-ages brand
Getting the most from your CDP depends on data hygiene. Chris Wood on July 1, 2022 A customer data platform (CDP) centralizes an organization’s customer data, providing a single 360-view of each consumer that engages with the company. Yet there are still data-related considerations that organizations have to make beyond what the CDP does. “[CDPs] … Continue reading How clean, organized and actionable is your data?
Without clean, actionable data, brands will have a difficult time succeeding in digital marketing. Corey Patterson on June 21, 2022 The lack of clean data is one of the main issues affecting digital brands today, making it difficult for marketing teams to effectively target and engage with audiences. In his recent presentation at The MarTech … Continue reading Why clean data is key to organizational success
First-party data is more important than ever in a digital-first world. Corey Patterson on May 9, 2022 “Our digital future was happening well before a global pandemic; it just simply accelerated it,” said Mark Bornstein, VP of content marketing at ON24, in his presentation at The MarTech Conference. “But the way in which we engage has … Continue reading 3 ways to optimize first-party data collection
Marketers Are Making Decisions Based On Stale Data: Study by Ray Schultz , April 7, 2022 Email teams should beware of stale data, judging by a new study from Heap: How To Miss Everything Your Customers Do (And How Not To). Nearly 30% of automatically captured events change their definition in the first six months. … Continue reading Marketers Are Making Decisions Based On Stale Data: Study
This is the first of Informatica’s data cloud platforms tailored to an industry, and retail is a good first priority. Chris Wood on March 25, 2022 This week, enterprise cloud data management company Informatica launched Intelligent Data Management Cloud (IDMC) for Retail, aimed at helping retail organizations overcome fragmentation and build connected experiences from multi-cloud … Continue reading Informatica launches retail-specific Intelligent Data Management Cloud
Social Causes Through Data by Laurie Sullivan , Staff Writer @lauriesullivan, February 11, 2022 Many artists, musicians and brands, among others, have pledged royalties or some sort of funding to social justice groups. In 2021, Jeff Tweedy, guitarist for the band Wilco, told CBS’ Anthony Mason: “We have a large segment of our population that worked … Continue reading Social Causes Through Data
Patti Myers January 20, 2022 As marketers, we’re often asked to quantify the results of our efforts and justify investments. In the case of marketing efforts like paid media campaigns, attribution is straightforward: dollars in and dollars out. But the value you might get from a particular search engine optimization (SEO) effort is influenced by … Continue reading 5 Ways to Use Data Forecasting for SEO
How Data Can Empower Acts Of Purpose — Along With Acts Of Purchase by Nelson Freitas , January 24, 2022 In the chase to optimize (and keep optimizing) sales, brands are missing out on the real benefit of data intelligence. Brands could use their customer relationships not only to make money, but also to help … Continue reading How Data Can Empower Acts Of Purpose — Along With Acts Of Purchase
