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83% of European CEOs and marketing executives say they can do effective marketing while adhering to GDPR standards. Shama Hyder on July 1, 2024 You’ve launched new social campaigns, optimized your website and established thought leadership opportunities. While these are crucial to running a successful business today, there is a critical fourth element that … Continue reading GDPR is a help, not a hindrance, to marketing
Data Privacy Scores Weigh Heavy On Some Search Engines by Laurie Sullivan @lauriesullivan, January 17, 2023 Neutronian has officially launched the next iteration of its ratings system, the Neutronian Data Privacy Scores, adding hundreds of companies from data providers and publishers to platforms and brands. The company has scaled up from 300 rated companies to … Continue reading Data Privacy Scores Weigh Heavy On Some Search Engines
How Data Privacy Has Revolutionized Post-Pandemic Workplace Trends Amtul Rafay / 13 Oct 2022 The COVID-19 Pandemic has completely changed how the world does things. While the Pandemic lasted, people were busy trying to make things easier so that they could survive until the COVID-19 curve flattened. Now when it has ended, it has … Continue reading How Data Privacy Has Revolutionized the Post-Pandemic Workplace Trends?
By Anne Toomey McKenna August 25, 2022 Data privacy in the U.S. is, in many ways, a legal void. While there are limited protections for health and financial data, the cradle of the world’s largest tech companies, like Apple, Amazon, Google, and Meta (Facebook), lacks any comprehensive federal data privacy law. This leaves U.S. … Continue reading A bipartisan data privacy bill would give you more control over the information collected about you
By Shalene Gupta June 30, 2022 It’s been a volatile year for the markets. In mid-June the S&P 500 fell 3.3%, and is down 23%, its lowest since December 2020. Experts chalk it up to inflation, supply chain issues, and high interest rates. But according to Dominique Shelton Leipzig, a member of NASDAQ’s … Continue reading This NASDAQ adviser thinks markets are tumbling because of data privacy changes
Clean rooms create an opportunity to drive insights from anonymized data pooled in a neutral space by brands and publishers. Kim Davis on April 25, 2022 What they are. “Clean rooms” are a type of privacy-enhancing technology (PET) that allows data owners (including brands and publishers) to share customer first-party data in a privacy-compliant way. … Continue reading Why we care about data clean rooms
A new survey from MediaMath confirms consumers really do care how brands handle their personal information. Kim Davis on January 24, 2022 AdTech company MediaMath has released survey findings that show an overwhelming majority (84%) of consumers are more likely to trust brands with a privacy-safe approach to handling personal data. 59% of consumers will … Continue reading Prioritizing data privacy leads to brand trust
Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports by Ray Schultz , January 20, 2022 B2C brands are dealing with the impending loss of third-party data and related issues by spending more: 96% are increasing their marketing budgets, with some of the money going into customer data platforms (CDPs), judging by 2022 Global … Continue reading Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports
A study from GroupM shows declining enthusiasm for new technologies and data sharing. Chris Wood on January 14, 2022 Consumers are showing greater concern over how data is gathered online and in apps and smart devices, according to a new study by GroupM, the media investment arm of WPP. The research was conducted in December … Continue reading Data and privacy concerns grow among consumers
More consumers want personalized experiences, but that does not mean they sacrifice trust. Corey Patterson on September 27, 2021 Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. “You’ll see Apple is using … Continue reading Value data privacy to build customer trust
