Data Reveals Programmatic Cookie Alternative Pricing, Impressions by Laurie Sullivan , Staff Writer @lauriesullivan, May 19, 2023 Data shows how cookie alternatives can generate additional revenue for publishers outside of third-party cookies. Half of a publisher’s inventory has been ignored simply because it lacks a browser identifier. Technology and Travel and Pharmaceutical — which includes over-the-counter … Continue reading Data Reveals Programmatic Cookie Alternative Pricing, Impressions →