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Category Archives: Data Protection

Who really owns your data? Protecting your business from agency lock-in

Don’t let agencies hold your data hostage. Take control of your business’s analytics accounts and marketing data before it’s too late. Alan K’necht on October 21, 2024   This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on … Continue reading Who really owns your data? Protecting your business from agency lock-in

Roku’s Vision Of Personalization And The Future Of First-Party Data

Roku’s Vision Of Personalization And The Future Of First-Party Data by Laurie Sullivan  @lauriesullivan, July 24, 2022 Brad Murphy, head of performance advertising at Roku, found a service where he could submit personal information about experiences with his wife that the marketplace uses to create a custom song, which he presented to his wife as … Continue reading Roku’s Vision Of Personalization And The Future Of First-Party Data

Now that Roe has been overturned, it’s up to the tech industry to protect our data

By Eva Galperin       June 29, 2022   Roe v. Wade is no more, but this is not 1972, the year before it was passed. In some ways, it’s even worse. When the Supreme Court ruled last week that banning abortion is not unconstitutional, abortion immediately became illegal in several states with “trigger … Continue reading Now that Roe has been overturned, it’s up to the tech industry to protect our data