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Category Archives: Data Quality

B2B marketers say improving data quality is top priority

Companies using content syndication and programmatic were almost twice as likely to have had a significant revenue increase last year. Constantine von Hoffman on June 10, 2024   Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) … Continue reading B2B marketers say improving data quality is top priority