Category Archives: Data Transformation

Unlocking the potential of synthetic data: A business game-changer

Understand the potential applications and limitations of generating synthetic data using AI models. Chris Robson on March 29, 2024 The idea of “synthetic data,” or artificially generated information, has recently caused a stir. Data is a huge asset for businesses in this age, and knowledge often provides a decisive competitive edge. The notion of easily … Continue reading Unlocking the potential of synthetic data: A business game-changer →

6 ways AI and big data are transforming the auto industry

Data Transformation

March 11, 2024 6 ways AI and big data are transforming the auto industry This technology will personalize all things automotive, from insurance to maintenance. BY mlindsay The automotive industry is shifting gears, accelerating into the future as new technologies push the boundaries of efficiency, sustainability, and safety. The next phase is already here—the integration … Continue reading 6 ways AI and big data are transforming the auto industry →

Data visualization: How to transform analytics data into actionable insights

Data Transformation

Tired of buried insights in complex reports? Turn overwhelming analytics data into clear insights with data visualization. Alan K’necht on January 23, 2024 Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data … Continue reading Data visualization: How to transform analytics data into actionable insights →

How Chime is activating data to communicate with customers

Data Transformation

The fintech company adopted a warehouse-first approach to drive personalization and insights across channels. Chris Wood on August 15, 2023 Financial services tech company Chime is digitally mature due to the security and regulatory compliance required in the sector. However, when looking at CDPs and other high-end solutions to boost their data capabilities, the company … Continue reading How Chime is activating data to communicate with customers →

Integrate launches app to capture lead data on the move

Data Transformation

Mobile Connect will allow the opt-in collection of lead data in any environment, routing it back to the Integrate Demand Acceleration Platform. Kim Davis on June 5, 2023 Demand generation and acceleration platform Integrate has announced the forthcoming launch of a new app, Mobile Connect, helping B2B marketers gather lead data on the move, especially … Continue reading Integrate launches app to capture lead data on the move →

Secure and Transform Your Organization’s Data Through Data Masking

Data Transformation

Secure and Transform Your Organization’s Data Through Data Masking Yash Mehta / 28 Mar 2023 With the realization of what data can do in catering to users in providing a unique experience of a product or service, businesses are collating data from all sources. The collected data is huge in volume and is shared … Continue reading Secure and Transform Your Organization’s Data Through Data Masking →

How Preql is Transforming Data Transformation

Data Transformation

How Preql is Transforming Data Transformation Rekha Ravindra / 04 Dec 2022 More than one million small businesses use ecommerce platform Shopify to reach a global audience of consumers. That includes direct-to-consumer (DTC) all-stars like Allbirds, Rothy’s and Beefcake Swimwear. But online sellers like these are also ingesting data from platforms like Google Analytics, … Continue reading How Preql is Transforming Data Transformation →