The State Of Digital Advertising Is (Still) Bad by Maarten Albarda , Featured Contributor, April 29, 2022 I’m sorry, but it’s time again to burst your safety bubble and tell you that, no, your digital dollars are still not safe. On the one hand, I feel like I’m on repeat on this topic, as I … Continue reading The State Of Digital Advertising Is (Still) Bad
Category Archives: Digital Advertisement
The Future of Digital Advertising: 7 Predictions for 2022 & Beyond
The Future of Digital Advertising: 7 Predictions for 2022 & Beyond Mohsin Ali / 31 Mar 2022 Every year, we witness new and startling digital trends that establish the foundations for the future of marketing. And in a year as wild as 2021, we’ve not been disappointed. The digital marketing trends in 2022 are … Continue reading The Future of Digital Advertising: 7 Predictions for 2022 & Beyond
GumGum introduces a personal data-free approach to digital advertising
Taking a step beyond contextual advertising, GumGum identifies three components to serve relevant ads without using personal data at all. Kim Davis on March 4, 2022 GumGum, a contextual-first digital advertising platform, has launched The Mindset Matrix, a framework for delivering targeted ad campaigns, across current and future channels, without the use of cookies or … Continue reading GumGum introduces a personal data-free approach to digital advertising
Will Trade Desk’s Direct-To-Publisher Ad-Tech Solution Shake Up Digital Advertising?
Will Trade Desk’s Direct-To-Publisher Ad-Tech Solution Shake Up Digital Advertising? by Tony Silber , Staff Writer, February 18, 2022 The advertising-technology platform The Trade Desk this week rolled out a new product called OpenPath that it says connects advertisers directly to publishers’ ad inventory, and in doing so, avoids Google’s Open Bidding and other supply-side … Continue reading Will Trade Desk’s Direct-To-Publisher Ad-Tech Solution Shake Up Digital Advertising?
Best Christmas Digital Ad Campaigns
Justin Wong November 29, 2021 With the festive season just around the corner, businesses out there are already planning on convincing customers to purchase more. Indeed, online marketing exerts one of the greatest influences on consumers on what and how they are purchasing. This is the reason why modern businesses are spending ample time as … Continue reading Best Christmas Digital Ad Campaigns
How to Craft a Digital Advertising Strategy That Combats Rising Costs and Captures New Customers
Tom Whatley November 15, 2021 Total digital ad spending worldwide exceeds $ 450 billion. By 2024, that figure will rise to $ 645 billion. This kind of spending means crowded ad platforms, which makes it more difficult to stand out. If your business has a five- or six-figure digital advertising budget, you can put more … Continue reading How to Craft a Digital Advertising Strategy That Combats Rising Costs and Captures New Customers
A Call To Advertise Responsibly In Digital
A Call To Advertise Responsibly In Digital by Maarten Albarda , Featured Contributor, October 15, 2021 Last week, I sat through a presentation by a client’s third-party verification service, which had analyzed digital media ad placement relative to the client’s self-defined safety and decency requirements. And while confidentiality prevents me from sharing specifics, there are … Continue reading A Call To Advertise Responsibly In Digital
How the Block Chain Will Influence Digital Advertising and Marketing
Bob Hutchins May 21, 2021 The following is one vision of the near future. BlockChain technology is an emerging field in the digital world that has been gaining attention from both consumers and marketers. The BlockChain essentially provides a way to create a decentralized, more secure network by which data can be transmitted without being … Continue reading How the Block Chain Will Influence Digital Advertising and Marketing
Warning: Digital Advertising Rant (Because It Makes Me Feel Better)
Warning: Digital Advertising Rant (Because It Makes Me Feel Better) by Maarten Albarda , April 30, 2021 This week, I wanted to rant about celebrities who are so overused I can’t fathom why any marketer would pay for their endorsement anymore. My rant would then evolve to celebrities who appear in commercials where they are … Continue reading Warning: Digital Advertising Rant (Because It Makes Me Feel Better)
Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics
Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics by Laurie Sullivan @lauriesullivan, December 18, 2020 Microsoft’s analytics team believes marketers who understand the economy better can improve search and digital media campaigns, so the company plans to integrate the reflection of real-life events into the data it publishes. This week, Joe … Continue reading Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics
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