Under time and supply chain pressures, Mars used Acquia to create a digitize trick or treating. Kim Davis on October 28, 2020 Like everything else in 2020, Halloween is going to be different. No New York City Halloween Parade, fewer parties, and in a number of states around the country, trick or treating is strongly … Continue reading Mars presents: a spooktacular digital Halloween
Category Archives: Digital Advertisement
7 Considerations for International Targeting in Digital Advertising
Joanna Christopoulos October 24, 2020 A benefit of digital advertising is the ability to run campaigns in any location, regardless of where you are launching them from. And that’s not just in a number of different cities or regions nationwide, but also internationally. Reaching an international audience with your campaigns can increase awareness, revenue and … Continue reading 7 Considerations for International Targeting in Digital Advertising
Are You Getting Everything You Pay For with Digital Advertising?
Angela Hausman, PhD August 21, 2020 Are you getting everything you pay for with digital advertising? A new article from Forbes suggests that much of your advertising spend is wasted and goes into detail about how and where that waste comes from. Today, we’ll look at ways to improve your advertising performance and get everything … Continue reading Are You Getting Everything You Pay For with Digital Advertising?
Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem
The company offers unique in-store digital merchandising at the point of sale. Greg Sterling on July 7, 2020 The future of retail shopping involves the tighter integration of digital and in-store experiences. Online distribution of local product inventory is one example, buy-online-pick-up-in-store (“BOPIS”) is another, Amazon Go’s cashier-free checkout is a third. Inventory and ads. … Continue reading Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem
Digital Advertising Trends in 2020 [Infographic]
Jomer Gregorio — May 2, 2020 Technology has always evolved at a fast pace to follow preferences and provide convenience. As such, people attempt to make their life easier by relying on technology, mainly digital devices. The shifts in technology have transformed not only nearly every aspect of modern life but also opens endless opportunities … Continue reading Digital Advertising Trends in 2020 [Infographic]
Top 10 Trends in Digital Advertising in 2020
Wesley MacLaggan — December 3, 2019 As we approach the “visionary” year of 2020, we took a look at what the New Year has in store for the digital advertising industry. Here are key things to watch out for as you plan ahead and finalize your marketing budgets. 1. Amazon Hits Its Stride 2019 was … Continue reading Top 10 Trends in Digital Advertising in 2020
Digital advertising is not the dot com bubble, improper attribution is
The real problem in paid search right now is our belief that we can track everything. Kirk Williams on November 20, 2019 Is advertising the “new dot com bubble” according to this intriguing article written on The Correspondent? I’ve been chewing on this question since the article came out a couple of weeks ago. Well, … Continue reading Digital advertising is not the dot com bubble, improper attribution is
Happy Birthday to You, Digital Advertising
Wesley MacLaggan — November 5, 2019 On October 27th, digital advertising celebrated its 25th birthday! They say your 20s is the most important decade of your life. Let’s look back at what happened in the past 25 years of digital advertising’s formative history. Always the journey, often the destination Over the years, due largely in … Continue reading Happy Birthday to You, Digital Advertising
How we can restore trust in digital advertising
The CEO of French “drive to store” marketing platform Teemo talks about how transparency can thread the digital needle between irrelevant and creepy. Greg Sterling on September 27, 2019 Benoit Grouchko is CEO and co-founder of Teemo. Teemo is a France-based location intelligence provider (“drive-to-store” marketing platform) that serves the retail, fast-food, automotive and grocery … Continue reading How we can restore trust in digital advertising
3 Reasons Your Digital Ads Fail (and How Intent Data Helps)
Olivia Lipkin — August 7, 2019 — August 7, 2019 It doesn’t take much effort to find various studies proving that digital ads are ineffective. One study found that only 12% of display ads are ever looked at, with just 4% being viewed for over a second. That’s certainly less than ideal when you’re trying … Continue reading 3 Reasons Your Digital Ads Fail (and How Intent Data Helps)
Random Posts on Digital Advertisement
5 Unconventional Ways to Build Your Audience Online
Five Steps To Video Campaign Success
How To Increase Your Email Signups By Over 600% Using This Cool Tactic
Target The Right Audience To Build Your Business
Retirement planners might soon need to retire some of the sneaky ways they do business
Mobile FM radio ads shown to drive incremental store traffic
5 Ways to Get Free Advice for Your Business Without Being Sleazy
An Entrepreneur’s Guidebook To Business Growth With Inbound Sales
How to Blog More Powerfully About Upcoming Events
