Jessie Coan — June 7, 2019 Follow @jessiecoan — June 7, 2019 There’s one cliché that perfectly sums up the way people feel about display advertising from a web user perspective — you’re more likely to have a heart attack when browsing the internet than click on a digital ad (even accidentally). The numbers back … Continue reading 3 Ways Intent Data Maximizes Digital Ad Performance
Category Archives: Digital Advertisement
So Long Traditional Advertising; Hello Digital Advertising
Laura Donovan — March 7, 2019 Follow @thewordpro — March 7, 2019 Free-Photos / Pixabay According to a study done by eMarketer, spending on digital advertising will outpace that of traditional marketing this year. Digital ad spending is projected to be about $ 130 billion or about 54% of total advertising dollars. Traditional advertising, including … Continue reading So Long Traditional Advertising; Hello Digital Advertising
Taking your digital advertising in-house? Start with the right people and tech
Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about “buy vs. build.” Ryan Kelly on February 21, 2019 Transparency and attribution are two topics that continue to end up on marketers’ agendas. Do we have visibility into how ads are … Continue reading Taking your digital advertising in-house? Start with the right people and tech
Top 10 Trends in Digital Advertising in 2019
Wesley MacLaggan — January 11, 2019 — January 11, 2019 As we jump headlong into 2019, the digital advertising industry continues its exciting journey through new ad formats, breaking news, and shifting ad budgets. To dive deep into the state of the industry and anticipate what the New Year will bring, we dove into industry … Continue reading Top 10 Trends in Digital Advertising in 2019
Is Your Digital Advertising Signaling the Right Message to Buyers?
Howard J. Sewell — December 29, 2018 Follow @hjsewell — December 29, 2018 There’s a fascinating article over at LinkedIn: “You Are What You Signal,” in which the authors discuss the concept of “signaling theory” in advertising, best summarized in simple terms as the way in which ads “signal” a consumer into trusting a particular … Continue reading Is Your Digital Advertising Signaling the Right Message to Buyers?
Digital Advertising 101 – How It Can Help Your Business? [Infographic]
Jomer Gregorio — August 8, 2018 Follow @JomerGregorio — August 8, 2018 From social media and mobile chat apps to websites, search engines, and email – it is without a doubt that the digital landscape has a lot of cost-effective channels to offer for the business industry. For almost 20 years, these digital channels have … Continue reading Digital Advertising 101 – How It Can Help Your Business? [Infographic]
Digital and TV Advertising Overlap
Digital and TV Advertising Overlap by Jack Loechner , Staff Writer @mp_research, August 9, 2018 As consumer attention is increasingly split across screens, marketers are looking holistically at all touchpoints to find their audiences in the right place, at the right time. It’s not enough anymore to look at digital media and TV advertising as separate channels with … Continue reading Digital and TV Advertising Overlap
Former Zulily Employees Announce Digital Ad Platform New Engen
David Holley A group of Seattle entrepreneurs, who worked at flash sale site Zulily before it sold for $ 2.4 billion in 2015, are announcing a new company that has been developing a technology to help advertisers figure out where to efficiently buy digital ads. Called New Engen, the company was founded in … Continue reading Former Zulily Employees Announce Digital Ad Platform New Engen
Onward To Digital And Innovative Ideas
Onward To Digital And Innovative Ideas by Laurie Sullivan , Staff Writer @lauriesullivan, June 21, 2018 When MediaPost published the article about WPP undergoing an overhaul to support digital marketing and advertising, it struck a chord with some marketers and agency executives. A few have shared their thoughts with me. It seems the shift to digital and emerging … Continue reading Onward To Digital And Innovative Ideas
How Will Digital Advertising Work Now That Privacy Is Here to Stay?
How Will Digital Advertising Work Now That Privacy Is Here to Stay? by Myles Younger , Columnist, June 5, 2018 Ad blockers. Safari Intelligent Tracking Prevention. GDPR. Cambridge Analytica. It’s now undeniable: the door is closing on unfettered user-level data and behavioral targeting, and marketers, publishers, and digital ad platforms are being forced to adapt. … Continue reading How Will Digital Advertising Work Now That Privacy Is Here to Stay?
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