See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Evaluating and connecting CMS and DAM systems. MarTechBot on July 29, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Digital asset management and content management systems: Best of the MarTechBot
Category Archives: Digital Assets Management
Owned asset optimization: The key to connecting with financial consumers
Here’s how financial brands can use reception marketing to build trust and equity by meeting consumers’ needs with helpful, relevant content. RJ Licata on February 7, 2024 Brands are accustomed to pointing their marketing megaphone at the audience and controlling the conversation even in the digital age. Now, it’s the consumer wielding the megaphone and … Continue reading Owned asset optimization: The key to connecting with financial consumers
3 DAM considerations before adopting genAI
Look into contractual API restrictions, training data bias and the manual effort needed to properly tag assets in your DAM system. Michelle Tackabery on January 24, 2024 With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to … Continue reading 3 DAM considerations before adopting genAI
The opportunities for AI in digital asset management
Prepare your DAM for automated tagging, enhanced search and other AI capabilities with solid data and governance foundations. John Horodyski on January 5, 2024 Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. Its potential … Continue reading The opportunities for AI in digital asset management
The 5 best practices of digital asset management
A DAM is a continuously evolving system. It requires regular audits and trainings. Here are the five things you must know to do those right. Rachel Edwards on December 20, 2023 In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a … Continue reading The 5 best practices of digital asset management
How to structure digital asset management governance
A look at best practices for DAM governance, which call for three main tiers of stakeholders to manage and mitigate risk during implementation. Chris Wood on December 14, 2023 Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system, as well as for future use … Continue reading How to structure digital asset management governance
Making data the foundation of your digital asset management system
A DAM with a flexible data model will help users across departments and allow it to work more easily with other tools in the tech stack. Chris Wood on November 21, 2023 Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. Making data the foundation of the … Continue reading Making data the foundation of your digital asset management system
Why we still need DAMs in our martech stack
Digital asset management systems remain essential for marketers, providing a strong foundation for creative operations and seamless content delivery. John Horodyski on October 9, 2023 I recently attended the Henry Stewart Digital Asset Management (DAM) conference in New York City, where I moderated some sessions and workshops. I was also able to interact with my … Continue reading Why we still need DAMs in our martech stack
Use this model to improve your digital asset management system
Capability models provide a way to document common experiences and pain points and create a framework for determining what actions to take. Constantine von Hoffman on May 10, 2023 A digital asset management (DAM) system can boost efficiency, break down silos and improve messaging. However, it is not a one-and-done proposition. You must regularly assess … Continue reading Use this model to improve your digital asset management system
What is digital asset management and how can it help you?
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Pamela Parker on February 10, 2023 What does digital asset management do? Digital asset management (DAM) stores and organizes all of an organization’s digital assets — images, PDFs, photographs, … Continue reading What is digital asset management and how can it help you?
Random Posts on Digital Assets Management
What To Do When You Don’t Hear Back After An Interview
You need to establish a personal brand to succeed in the workplace of tomorrow—here’s how
The Right Way to Increase Domain Authority (5 Steps, 4 Truths, 3 Tips)
Body Language And the Job Interview, How It Can Make or Break Your Shot
Making Your List? Check Your Gift Card Strategy Twice.
How Can Machine Learning Be Used in Financial Services?
How To Create a Landing Page That Converts
This NASDAQ adviser thinks markets are tumbling because of data privacy changes
Have we reached peak smartphone and what does that mean for marketers?
