The latest Shopping Index from Salesforce shows very small growth YoY. Are shoppers holding back? Kim Davis on May 2, 2024 Growth in digital commerce was vanishingly small in the first quarter of 2024 according to the latest Shopping Index report from Salesforce. Recall that online shopping broke records in Q4, 2023. Digital traffic … Continue reading Digital commerce gets off to a slow start in Q1
Research, engagement metrics and post-event feedback are all crucial to build the ideal digital event for your audience. Chris Wood on January 9, 2024 How do you make sure your digital events are engaging and effective with your audience? Look at the data. And with digital events, there’s no shortage of data that event marketers … Continue reading 3 kinds of data to optimize digital events
5 Steps To Grow Digital Commerce by Oliver Wright , September 12, 2022 Relationships between brands and consumers are going through one of the most fundamental shifts we’ve ever seen. The number of channels for interacting and transacting with brands is exploding, creating massive disruption. What’s more, consumers expect to be able to move across … Continue reading 5 Steps To Grow Digital Commerce
Angela Hausman, PhD June 18, 2021 Starting a new digital business is scary but many unemployed workers decided the pandemic offered a great opportunity to work for themselves. Dubbed ‘the COVID entrepreneurs’, more than 4.4 million new digital businesses started over the last year, as a result of the global pandemic and changing employment patterns. … Continue reading Digital Business in 6 Easy Steps to Achieve Your Goals
Matthew Russo March 18, 2021 There continues to be a disconnect between the digital and physical operations of most businesses. The pandemic has accelerated the adoption of technology that brings these worlds and datasets closer together, but there is still a large divide for many organizations. For example, most restaurants, grocery stores, QSRs, and retailers … Continue reading How to Build a Digital Commerce Flywheel
