To Succeed, Marketers Must Consider Digital Experiences by Jim Hamilton , March 6, 2020 The response to the “death of the cookie” by brands, agencies, and industry experts is often focused on the return to prominence of first-party and context-based targeting. Perhaps more quietly, leading players are upping the ante on the experiences they’re providing … Continue reading To Succeed, Marketers Must Consider Digital Experiences
Category Archives: Digital Engagement
The Digital Disconnect – 5 Tips to Improve Your Connections
Susan Poirier — December 18, 2019 Follow @aceconcierge The population is constantly tethered to digital technology, romanced by the instant gratification coming from these devices. This has promoted a lack of respect and value for the company you keep. Fueled by a recent article in Tiny Buddha, “Put Down Your Phone: Why Presence Is the … Continue reading The Digital Disconnect – 5 Tips to Improve Your Connections
How Much Time Do Consumers Spend Connected to Digital Media? [Infographic]
Jen Warren — July 22, 2019 — July 22, 2019 As technology evolves over the years so does the reach of digital media. According to recent statistics, the average adult in the United States of America now spends an average of 11 hours and 27 minutes each day consuming digital media. While historically most of … Continue reading How Much Time Do Consumers Spend Connected to Digital Media? [Infographic]
Banking’s Tech Evolution Means Digital Communication is More Important Than Ever
Nicola Els — July 8, 2019 — July 8, 2019 Technology has fundamentally changed the way banks work and, perhaps more importantly, how customers interact with them. While branches still exist, few of us venture into them unless we absolutely have to. And why would we, when we can do almost everything we need to … Continue reading Banking’s Tech Evolution Means Digital Communication is More Important Than Ever
Experience Still Matters in Digital Marketing (No Matter What the ‘Pundits’ Say)
Arik Hanson — June 7, 2019 — June 7, 2019 Last week, a post by long-time blogger and consultant, Mark Schaefer, ruffled a few feathers–and for good reason. Generally, the post was about how MORE experience could actually HURT you in the marketing profession. It started with a quote from Olga Adrienko, head of global … Continue reading Experience Still Matters in Digital Marketing (No Matter What the ‘Pundits’ Say)
Digital Content Collaboration Pitfalls and How to Avoid Them
Max Benz — October 15, 2018 — October 15, 2018 Facebook posts with images have 2.3 times more engagement than posts without images. The power of visual content is undisputed. However, the efficient production of high-quality digital content is full of pitfalls since it often involves different experts at every stage of the process. The … Continue reading Digital Content Collaboration Pitfalls and How to Avoid Them
Reaching, Interacting With, and Measuring Today’s Empowered Digital Consumer
Manu Mathew — July 28, 2018 Follow @manumathewVIQ — July 28, 2018 Technological advancements over the past 20 years have revolutionized the way consumers live, work, and play. From mobile devices and apps, to search engines, blogs, and social media sites, today’s always connected, never-in-one-place consumers now have access to more information to help them … Continue reading Reaching, Interacting With, and Measuring Today’s Empowered Digital Consumer
Oath Spearheads Wells Fargo’s Digital Campaign To Rebuild Trust
Oath Spearheads Wells Fargo’s Digital Campaign To Rebuild Trust by Laurie Sullivan @lauriesullivan, (June 30, 2018) Wells Fargo’s integrated marketing and advertising campaign, called “Re-Established,” seems to be rebuilding the company’s giant consumer trust problem with help from Oath’s digital content and ads after the company found some 3.5 million potentially fake bank and credit card accounts in … Continue reading Oath Spearheads Wells Fargo’s Digital Campaign To Rebuild Trust
Leveraging Digital Channels
Ted Saunders — May 4, 2018 — May 4, 2018 Digital experiences are the new norm for customers as they interact with and experience businesses through computers and mobile devices. The wave of technological advancements over the past decade has caused a major shift in customer expectations. Phone and direct mail surveying has become more … Continue reading Leveraging Digital Channels
Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
The IAB’s latest video advertising study finds 2/3 of advertisers will shift budgets from TV to digital. Ginny Marvin on April 30, 2018 Digital video ad spend among large brands has increased by 53 percent over the past two years, according to a survey released by the IAB, which is overseeing the Digital New … Continue reading Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
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