Brands and tech leaders at the DPAA Summit offered a vision of more dynamic omnichannel engagement driven by data and DOOH. Chris Wood on October 13, 2023 Digital out-of-home (DOOH) is continuing to expand and evolve. This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and … Continue reading Pepsi, McDonald’s and the latest in digital out-of-home
Best of the Bot: Identifying the latest trends in digital marketing See how MarTechBot responds to a prompt; and how the prompt could be improved. MarTechBot on October 4, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The … Continue reading Best of the Bot: Identifying the latest trends in digital marketing
It’s time to prepare for using Event-Based Analytics to evaluate the digital customer journey. Alan K’necht on March 15, 2022 The transformation of how marketers need to approach analytics is underway. It is time to stop thinking about user flow and instead think of a series of events (tasks) that we expect from engaged users. … Continue reading The evolution of digital analytics and marketing
Ruhi Van Andel | April 8th, 2021 Personalization in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner. This article explores how looking at things from the customer’s perspective could be a game-changer in your digital marketing strategy. Most of us who existed in … Continue reading The Power of Personalization in Digital Marketing
Kristin Zhivago December 30, 2021 It is now possible to know just about everything about anyone. We leave digital breadcrumbs wherever we go. And since we spend so much time online, that’s a big reveal. As digital marketers, we are in possession of incredibly powerful tools, tools that can be used for good or ill. … Continue reading Digital Marketing Ethics
Natalie Ross November 24, 2021 Many brands these days are looking to use digital marketing to establish better long-term relationships with smaller groups of existing customers. They do this as a way of building trust and their expanding audience. This requires an approach often referred to as “community marketing.” Sponsored Communities One major way to … Continue reading Reaching Real Communities with Digital Marketing
Ruhi Van Andel | April 8th, 2021 Personalization in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner. This article explores how looking at things from the customer’s perspective could be a game-changer in your digital marketing strategy. Most of us who existed in … Continue reading The Power of Personalization in Digital Marketing
Chanakya Kyatham November 2, 2021 The modern world around us has offered us new ways to live and explore our lives. Not only in terms of technology but also helping businesses and organizations, no matter how small or big they are, to reach their audience more effectively and to keep us with the changes happening … Continue reading How Digital Marketing Helps Businesses to Develop Themselves?
Navneet Kaushal October 31, 2021 Christmas is a time of giving and receiving gifts, but it’s also the most expensive season for retailers. With more people online shopping this year than ever before, there are some great ways to promote your business and increase sales during the holidays. Christmas is a time to be creative. … Continue reading 10 Creative Ideas For Your Christmas Digital Marketing
Erika Taylor Montgomery September 24, 2021 One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick-and-mortar store, a strong internet presence helps consumers find, learn about and ultimately purchase from you. As you scour the internet for online … Continue reading Keywords and Digital Marketing: What Do You Need to Know?
