Kristen Buzzaird — July 21, 2017 — July 21, 2017 Digital marketing is a powerful tool in any company’s arsenal of sales techniques. Unfortunately, it is sometimes difficult to convince executives of the value of digital marketing. Whether you’re trying to convince your executive management to start using digital marketing or are showing executives what … Continue reading What Executives Want from Digital Marketing
Ross Wingo — July 12, 2017 — July 12, 2017 When a search advertising client asks what else he or she could be doing in the digital advertising space, my first thought is typically to tell them about retargeting. Retargeting perfectly complements search advertising, especially for those clients who offer expensive products and services (think … Continue reading 3 Retargeting Tactics to Enhance Your Digital Marketing
Ted Bauer — June 30, 2017 — June 30, 2017 Here’s a fact you can use to impress business-minded friends at a cocktail party: Machiavelli actually was discussing the idea of “silos” back in 1513. That’s 504 years ago, and — welp! — not much has changed, as silos are still very pervasive in the … Continue reading Digital Marketing Vs. Mobile Marketing Teams: What’s the Difference?
Andrew Schulkind — June 14, 2017 — June 14, 2017 FirmBee / Pixabay We’ve seen data recently–reach out and I’ll share it–that showed a lot of “meh” from marketers who were asked what digital channels worked well for them. On one level, we could take this data to mean that all digital marketing is mediocre. … Continue reading Digital Marketing Channels — Whole Lotta Mediocre Going On
Larisa Bedgood — June 13, 2017 Follow @www.twitter.com/V12Data— June 13, 2017 A decade ago, digital advertising was nothing more than a banner ad placed on a website. Today, the internet is accessible everywhere we go, on our tablets and mobile phones. This has spurred tremendous growth in digital advertising. In fact, U.S. digital ad spending … Continue reading Trends Spurring the Growth of Digital Advertising
Sara Neal — May 19, 2017 — May 19, 2017 It’s no secret that in-store traffic is valuable for most businesses. In fact, while the average website conversion rate is 2.35% across industries, for in-store traffic the average conversion rate is 33%. That is to say – if you can move that website visitor to … Continue reading 6 Ways to Drive In-Person Visits with Digital Marketing
Greetje den Holder — April 28, 2017 Follow @GdenHolder— April 28, 2017 Digital marketing has been around for quite some time now, but due to progress in technology, it continues to change. It is good to check those changes every now and then. In fact, the digital world is evolving faster than most businesses can … Continue reading 7 Important Changes in the World of Digital Marketing
Kara Jensen — April 21, 2017 Follow @BopDesignSD— April 21, 2017 At one time or another, you’ve had a frustrating online experience with a brand. Whether it was trying to access a website that took forever to load, or a website that kept important information well-hidden, or you left a website having no clue what … Continue reading Digital Marketing & Usability: Critical Considerations
Natalie Petersen — April 9, 2017 — April 9, 2017 Keep these digital marketing tips from ‘Pretty Little Liars’ to yourself! “Two can keep a secret if one of them is dead” goes the theme song of one of my favorite shows of all time, “Pretty Little Liars” (PLL); the show begins its final 10 … Continue reading Can You Keep a Secret? Digital Marketing Tips from “Pretty Little Liars”
Blake Jackson — April 5, 2017 — April 5, 2017 Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing can span anywhere from ads on Google to posts on Twitter to even mobile display advertisements. So, the question still … Continue reading 6 Steps to Digital Marketing Success
