Jeff Bullas — December 19, 2016 — December 19, 2016 Saving for most of us was something that was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes … Continue reading 10 Digital Marketing Assets You Need To Invest In Today
Angela Hausman, PhD — November 15, 2016 Follow @MarketingLetter— November 15, 2016 Data driven digital marketing My focus is on mid-sized and high-growth startup businesses. In honor of Small Business Saturday (coming on Nov 26th-just after Black Friday), I’m shifting focus to write about digital marketing for small businesses, so I’ll try to give a … Continue reading 5 Elements to Build a Digital Marketing for Small Businesses
November 5, 2016, Joe Castro According to Hubspot, the buyer’s journey consists of three stages: Awareness Stage: The buyer realizes they have a problem Consideration Stage: The buyer defines their problem and researches options to solve it. Decision Stage: The buyer chooses a solution I completely agree with the buyer’s journey. Many times, there is … Continue reading How to Leverage Paid Media for the Entire Customer’s Journey
Steve Hamm — November 9, 2016 Follow @maasprosrdu— November 9, 2016 If your content marketing strategy is falling flat and newsletter sign-ups are dwindling, blame your behind-the-times internet marketing service. When discussing the problems associated with creating ad content that consumers will read, our digital marketing agency knows the direction to success: native advertising. What … Continue reading Digital Marketing Agency Offers Insider Look At Native Advertising
Chase Thomas — November 8, 2016 — November 8, 2016 A clear and informative digital marketing brief can go a long way. There is a lot that goes into making an effective, quality digital marketing brief that communicates the desired message. Three agency thought leaders shared what exactly makes a good digital marketing brief and … Continue reading What Makes A Great Digital Marketing Brief?
Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns. Christi Olson on October 13, 2016 Attribution is the science behind assigning values to individual touch points throughout a customer’s decision … Continue reading Rethinking today’s attribution problem in digital marketing
by David WitherOctober 8, 2016 Across the globe, over 3 billion people use the internet. That’s just under half of the world’s population. The fact that so many people are connected to the web means that there is a massive global market available to anyone who has a business and a working internet connection. The … Continue reading Making Your Mark: The Science of Digital Marketing
by Joseph Cole Follow @joefcoleOctober 7, 2016 Consumer trust in advertising is at an all-time low – observed through soaring adblock usage and amplified via changes in social algorithms – getting your message in front of your target becomes incredibly expensive. Influencer marketing has become a formula modern marketers are using to overcome these barriers. … Continue reading Digital Marketing: The Stats You Need to Know
by Susan Tucker Follow @getsusanmktgSeptember 29, 2016 By now you’ve probably heard it enough to know that in today’s digital age every business must have an online presence in order to effectively reach current and potential customers. Particularly small businesses, which don’t have the benefit of widespread brand recognition. Now that the public is exposed … Continue reading 4 Digital Marketing Tips That Will Set Your Small Business Apart
by Dwayne Waite Jr Follow @adlandheroesSeptember 29, 2016 Advertising Week wrapping up, and the regular calls for diversity, new ideas, creativity, and the need for riskier activities and tactics were not out of reach. Professionals pushing strategies like influencer marketing, and account-based marketing, were all around as well. We enjoy Advertising Week, for one thing, … Continue reading Five Digital Marketing Facts Marketers Should Know
