For many marketers, the holiday stress will be even worse this year as political ads drown out pre-holiday marketing messages. Columnist Lewis Gersh offers strategies to make your message stand out from the noise. Lewis Gersh on September 16, 2016 Everyone dreads that ol’ holiday creep. And I don’t mean the unctuous uncle you … Continue reading ’Tis the season to be savvy with your digital marketing
by Wendy Lindars Follow @enx2marketingSeptember 10, 2016 The results of an interesting survey by FindLaw came out recently that should have all lawyers paying attention. According to the survey, the majority of consumers, at least 54 percent, say they are more likely to hire an attorney who has an active presence on social media than … Continue reading Legal Marketing: Get Thee on Social Media Now!
by Angela Hausman, PhD Follow @MarketingLetterSeptember 6, 2016 Academics teach the concept of segmentation based on consumer personality traits, lifestyles, and motivations, yet marketers are less likely to use so-called psychographics to create target markets (or consumer personas) in a meaningful way. In today’s discussion, we’ll talk about: how marketers segment markets based on consumer … Continue reading Consumer Personality Segmentation in Digital Marketing
by Brian Jensen Follow @Brian_A_JensenAugust 31, 2016 Years ago, I was working as an online marketing manager at a digital marketing agency in Salt Lake City. One of my clients was a large university that offered online courses. The client had expressed concerns that while organic search traffic was up, our “request for more information” … Continue reading 10 Surprisingly Simple Lessons That Will Make You A Better Digital Marketer
by Brannon Brooks Follow @killbrannonAugust 31, 2016 Google has seemingly slapped down all attempts at marketing for the purposes of SEO in the last few years. Understand that in the past SEO was about stuffing keywords into content and throwing out lots of back links. SEO was something you actively worked towards But Google wants … Continue reading Is SEO Still Relevant In The Modern World Of Digital Marketing?
by Kevin Ho Follow @mayoshrimpAugust 27, 2016 Digital marketing is not a job for the faint of heart. Your friends think you waste your days on Facebook, and your parents think you know things about “the internet”. But what do you actually do? Truth be told, digital marketing is tough. And that’s because the space … Continue reading 9 Struggles Only A Digital Marketer Would Understand
Digital marketers spend billions on advertising, but many of those ads actually harm brands by inflicting a negative experience on the consumer. Columnist Lewis Gersh offers a formula for healthier impressions. Lewis Gersh on August 19, 2016 Imagine this, digital marketers: Instead of distributing virtual ads anonymously in cyberspace, you have to pass out flyers … Continue reading 5 ways digital marketers can make healthier impressions
by Amanda OliverAugust 8, 2016 The world’s best athletes are competing in Rio de Janeiro right now, but the digital ads game may be even more competitive. Here are the six ways to handle the cutthroat sport of digital advertising during the world’s biggest athletic event. (1) KEEP AN EYE ON KPIs In the same … Continue reading 6 Ways To Earn Gold With Your Digital Ad Campaigns
by Jomer Gregorio August 1, 2016 Follow @JomerGregorioAugust 1, 2016 As we continue to traverse in this digital age, many of the traditional marketing tactics of (August 13, 2016) has already been facing its looming conclusion, primarily because of many businesses that already harnessing the power of digital to make their marketing campaign not only … Continue reading 8 Reasons To Start A Full-Scale Digital Marketing Campaign [Infographic]
by Junaid Ali Qureshi July 29, 2016July 29, 2016 How effective is your digital marketing strategy? Would you consider yourself a successful digital marketer? If that question makes you feel queasy, you’re not alone. Digital marketing is hard to get right, and it’s changing every day. The only way to keep up with these changes … Continue reading 11 Advanced Tips To Be A Successful Digital Marketer
