by Greetje den Holder July 10, 2016 Follow @GdenHolderJuly 10, 2016 Digital marketing: it is a widely-used term, yet there are still some myths surrounding this concept. Rather than trying to explain digital marketing (can you ever fully do that?), I will demonstrate five things that digital marketing is not, so that you can cross … Continue reading 5 Things Digital Marketing Is NOT
by Stephanie McLaughlin July 6, 2016July 6, 2016 Living in the Northeast, you don’t spend much time in the ocean – or at least I don’t. Even at the height of summer, the water has a bite and you get pins and needles from the cold. If it’s over 90 degrees and sunny and there’s … Continue reading Improving Your Digital Marketing Efforts
Columnist Megan Hannay reveals four ways to step up your local marketing strategy and find target customers in target regions. Megan Hannay on July 6, 2016 Local marketing campaigns can feel like endless rounds of “Where’s Waldo?” — getting granular on the beach, in the mountains, at the circus and so on, leading to blurry … Continue reading 4 digital marketing tactics for local reach
by Brittany Laeger July 5, 2016July 5, 2016 Whether you realize it or not, your website is the cornerstone of all your marketing efforts, and the one member of your team that promotes your business 24/7. But in the world of marketing today, there are so many different things you need to be concerned with … Continue reading 9 Pieces of Essential Website Advice for Digital Marketers
by Andrew Solmssen, June 29, 2016 Companies merge—it happens. And when it does, we typically get a lot of cheery press releases touting the improved efficiency and strength of the new brand portfolio. Much less discussed (and consequently lower on the list of priorities) is what to do with all of the digital marketing properties … Continue reading Digital Marketing in the Age of Consolidation
by Bob Hutchins June 11, 2016 Follow @BobhutchinsJune 11, 2016 “A pile of rocks ceases to be a rock pile when somebody contemplates it with the idea of a cathedral in mind.” – Antoine de Saint-Exupéry I consider restoration to be one of my primary purposes as a marketing professional. I like Antoine de Saint-Exupéry’s … Continue reading Why Restoration Matters In Digital Marketing
by Angela Hausman, PhD June 10, 2016 Follow @MarketingLetterJune 10, 2016 All digital marketing is inherently global digital marketing! You can’t stop those electrons from traveling to other countries, even if you wanted to. While your target audience might not be global, you still need to manage global digital marketing. Here’s how Sarah Jones, from … Continue reading How To Manage Global Digital Marketing?
by Jomer Gregorio May 31, 2016 Follow @JomerGregorioMay 31, 2016 From Facebook, Instagram, and Google, a digital marketer usually works on numerous platforms. In this profession, having to stay on top of the multitude of available channels means having to keep up with the trends that each medium entails. When it comes to marketing on … Continue reading Why Use Infographics in Digital Marketing? [Infographic]
by Kelley Schultz May 12, 2016May 12, 2016 I am really excited to wrap up my optimization series with tips to optimize your paid social media. Social media has become a core channel for digital marketers. As mobile usage grows, marketers have a great opportunity to provide relevant and timely ads to their target market. … Continue reading Optimize Your Digital Marketing Optimizations Part 4: Launching Paid Social Campaigns
by Chris Lake May 11, 2016 Follow @DigitalDockUKMay 11, 2016 Many companies view digital marketing as the platform of choice, in reaching vast amounts of potential customers. Their thinking is that a well thought-out, comprehensive digital plan will result in thousands, if not millions of eyes on their product or service. This can be true. … Continue reading No Brand Message? Forget Digital Marketing.
