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Digital marketers spend billions on advertising, but many of those ads actually harm brands by inflicting a negative experience on the consumer. Columnist Lewis Gersh offers a formula for healthier impressions. Lewis Gersh on August 19, 2016 Imagine this, digital marketers: Instead of distributing virtual ads anonymously in cyberspace, you have to pass out flyers … Continue reading 5 ways digital marketers can make healthier impressions
by Amanda OliverAugust 8, 2016 The world’s best athletes are competing in Rio de Janeiro right now, but the digital ads game may be even more competitive. Here are the six ways to handle the cutthroat sport of digital advertising during the world’s biggest athletic event. (1) KEEP AN EYE ON KPIs In the same … Continue reading 6 Ways To Earn Gold With Your Digital Ad Campaigns
by Jomer Gregorio August 1, 2016 Follow @JomerGregorioAugust 1, 2016 As we continue to traverse in this digital age, many of the traditional marketing tactics of (August 13, 2016) has already been facing its looming conclusion, primarily because of many businesses that already harnessing the power of digital to make their marketing campaign not only … Continue reading 8 Reasons To Start A Full-Scale Digital Marketing Campaign [Infographic]
by Junaid Ali Qureshi July 29, 2016July 29, 2016 How effective is your digital marketing strategy? Would you consider yourself a successful digital marketer? If that question makes you feel queasy, you’re not alone. Digital marketing is hard to get right, and it’s changing every day. The only way to keep up with these changes … Continue reading 11 Advanced Tips To Be A Successful Digital Marketer
by Greetje den Holder July 10, 2016 Follow @GdenHolderJuly 10, 2016 Digital marketing: it is a widely-used term, yet there are still some myths surrounding this concept. Rather than trying to explain digital marketing (can you ever fully do that?), I will demonstrate five things that digital marketing is not, so that you can cross … Continue reading 5 Things Digital Marketing Is NOT
by Stephanie McLaughlin July 6, 2016July 6, 2016 Living in the Northeast, you don’t spend much time in the ocean – or at least I don’t. Even at the height of summer, the water has a bite and you get pins and needles from the cold. If it’s over 90 degrees and sunny and there’s … Continue reading Improving Your Digital Marketing Efforts
Columnist Megan Hannay reveals four ways to step up your local marketing strategy and find target customers in target regions. Megan Hannay on July 6, 2016 Local marketing campaigns can feel like endless rounds of “Where’s Waldo?” — getting granular on the beach, in the mountains, at the circus and so on, leading to blurry … Continue reading 4 digital marketing tactics for local reach
by Brittany Laeger July 5, 2016July 5, 2016 Whether you realize it or not, your website is the cornerstone of all your marketing efforts, and the one member of your team that promotes your business 24/7. But in the world of marketing today, there are so many different things you need to be concerned with … Continue reading 9 Pieces of Essential Website Advice for Digital Marketers
by Andrew Solmssen, June 29, 2016 Companies merge—it happens. And when it does, we typically get a lot of cheery press releases touting the improved efficiency and strength of the new brand portfolio. Much less discussed (and consequently lower on the list of priorities) is what to do with all of the digital marketing properties … Continue reading Digital Marketing in the Age of Consolidation
by Bob Hutchins June 11, 2016 Follow @BobhutchinsJune 11, 2016 “A pile of rocks ceases to be a rock pile when somebody contemplates it with the idea of a cathedral in mind.” – Antoine de Saint-Exupéry I consider restoration to be one of my primary purposes as a marketing professional. I like Antoine de Saint-Exupéry’s … Continue reading Why Restoration Matters In Digital Marketing
