by Laura Bruck April 15, 2016 Follow @EZShieldApril 15, 2016 Are you looking for leads in all the wrong places? When trying to attract new customers, your small business may consider purchasing a prospect list from a direct marketing company. Prospect lists allow small businesses to partake in a little B2C speed dating — you … Continue reading Yikes! Your Small Business Is Missing Out On Real Prospects
by Andrew Schulkind April 11, 2016April 11, 2016 Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first for valuable keywords in your industry. With all that hard work behind you – the SEO and … Continue reading Why SEO Is Just The Start For Digital Marketing
By Stephen Moyers April 4th, 2016 Blunders in digital marketing campaigns happen more often than you might think and can show up without the least amount of warning. Holes in your marketing campaign can seriously damage a company’s brand image. With today’s massive digital marketing trend, content is being created and posted at a breakneck … Continue reading 3 Pitfalls Of Digital Marketing – And How To Avoid Them
by Shannon Sullivan March 29, 2016March 29, 2016 The top four digital priorities for 2016 among companies, according to the EConsultancy Quarterly Digital Intelligence Briefing: 2016 Digital Trends report, are targeting and personalization, content optimization, social media engagement and multi-campaign management. Among these priorities, there is one point of focus: customer experience. The element that … Continue reading Don’t Let the Challenges of Data Get Your Digital Marketing Down
by Kelley Schultz March 23, 2016March 23, 2016 The 3 main questions a digital marketer is asked by their VP or CMO are as follows (and most of the time, in this order): How can we get more conversions? Which channel is driving the most efficient (and qualified) conversions? How much more can you spend … Continue reading A 5-Step Thought Process for Digital Marketers to Understand the Customer Journey
by Tahir Akbar March 21, 2016 Follow @tahirakbrMarch 21, 2016 According to eMarketer’s latest research report, total digital ads spending will surpass television ads for the first time in 2017. It estimates that companies will invest around $ 72 billion in TV ads (or 36% of total media budget) while online ads spending will be … Continue reading 5 Expert Tips for Successful Digital Marketing in 2016
by Sarah Rosenquist March 12, 2016 Follow @stryvemarketingMarch 12, 2016 There are a lot of tech companies that are taking a crack at tracking digital marketing campaigns. If you have the budget to invest in software, that’s great. Not everybody can swing it though, since the monthly price tags are pretty steep. Even if you … Continue reading Tracking Digital Marketing Campaigns Without Expensive Software
by John Refford March 11, 2016 Follow @iamreffMarch 11, 2016 The recent MFEA Digital Summit drew digital marketers from the asset management industry. The agenda covered important topics including: Marketing Automation Platforms, Sales Enablement, Content Management Systems, Content Distribution, Data Management and Integration, Customer Experience Management, and Lead to Revenue to name a few. Attendees … Continue reading How to Amp Up Your Digital Marketing
by Kirill Kniazev March 9, 2016 Follow @kirill_kniazevMarch 9, 2016 There was a great question recently posted on reddit, about how to get into digital marketing. Here is the very simplified guide on how to get started: Today’s marketing world is about digital marketing. The good thing about digital marketing is, you can pretty much … Continue reading The Ridiculously Easy Guide to DIY Digital Marketing for Small Business and Start-ups
by Kiki Burton March 8, 2016 Follow @khburtonMarch 8, 2016 A data management platform (DMP) is an important part of an organization’s marketing strategy. We often talk about the lingo surrounding a DMP without diving in and explaining every term. Here I’ve outlined some of the basic concepts to help you build a foundation of … Continue reading Digital Marketing 101: DMP Dictionary
