by Mark Nicholson March 5, 2016March 5, 2016 Marketers continue to miss out on an enormous opportunity for growth. Many buy into content strategy and inbound marketing, but they’re often overlooking how significant SEO is to their overall success. All too often left to a developer or marketing function that claims to ‘get it’; it’s … Continue reading Where Digital Marketing Fails – Missed Opportunity For Growth
Category Archives: Digital Marketing
How to Add Content Personalization Into Your Digital Marketing Mix
by Kaitlyn Kirkaldy February 23, 2016 Follow @KaitlynKirkaldyFebruary 23, 2016 I have 8.25 seconds to grab your attention. And that’s how long you have to get your customer’s attention online. Consumers value – times up! If that seems like an incredibly short amount of time to win attention, you’re right. If you take too long … Continue reading How to Add Content Personalization Into Your Digital Marketing Mix
What is Digital Marketing?
by Patrick Sitkins February 19, 2016 Follow @patricksitkinsFebruary 19, 2016 What is Digital Marketing? The business, and more specifically, the marketing landscape has changed over the years from Marketing to Digital Marketing as a primary tool for reaching an audience. Webopedia defines internet marketing as “advertising and marketing efforts that use the Web and email … Continue reading What is Digital Marketing?
7 Tactful Ways of Facing The Horrors of Digital Marketing
by Philip Masterson February 17, 2016February 17, 2016 Digital marketing is growing rapidly. It’s the primary channel for every startup, given its expansive reach and capability to provide quick and detailed results. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. So far, so good. However, like everything else, there are horror stories … Continue reading 7 Tactful Ways of Facing The Horrors of Digital Marketing
Why Email Is Key To Maximizing Owned Media (And Assets) In Digital Marketing
Looking to step up your addressable marketing strategy? Columnist Jose Cebrian explains why first and foremost you need to to ask for an email address at every customer touch point. Jose Cebrian on February 15, 2016 at 10:20 am Every company has digital marketing challenges that are unique to their industry, their selling model (direct … Continue reading Why Email Is Key To Maximizing Owned Media (And Assets) In Digital Marketing
How Do You Actually “Think Outside The Box” In Digital Marketing?
Don’t make outside-the-box thinking a one-time thing. Columnist Matt Umbro discusses ways to apply this mentality on a daily basis to improve your workflow and foster innovation. Matt Umbro on February 10, 2016 As marketers, I’m sure we’ve all heard sayings that are meant to challenge our line of thinking and productivity. You may be … Continue reading How Do You Actually “Think Outside The Box” In Digital Marketing?
20 Tremendous Digital Marketing Stats and Facts
by Tom Pick February 2, 2016February 2, 2016 Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs But likely the most significant finding … Continue reading 20 Tremendous Digital Marketing Stats and Facts
7 Traits That Will Make You A Great Digital Marketer
Knowledge and expertise are important, but columnist Will Scott asserts that there are certain intangible qualities which online marketing rock stars all seem to share. Do these apply to you? Will Scott on January 29, 2016 at 10:45 am It’s hard to believe, but as of this month, I’ve been the owner of an SEO … Continue reading 7 Traits That Will Make You A Great Digital Marketer
The Circus is Coming to Town: A Digital Marketing Update
by Denny McCorkle January 20, 2016 Follow @DennyMcCorkleJanuary 20, 2016 Digital and social media have changed communication and the practice of marketing. This blog post tells a story about this paradigm shift. Promotion is not as it used to be. As part of the marketing mix (or the 4 P’s), Promotion is simply how you … Continue reading The Circus is Coming to Town: A Digital Marketing Update
The Reasons To Add Apple Maps To Your Digital Strategy
By Carolina Valdez-Ambia January 20th, 2016 Why should your business consider Apple Maps into it’s digital strategy? Every business wants to grow and in a nutshell, there are only two ways to increase your business: Increase your share of the pie Increase the size of the pie. Since the size and share of the pie that … Continue reading The Reasons To Add Apple Maps To Your Digital Strategy
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