Paula Chiocchi October 3, 2020 With increased privacy regulations and major browsers removing support of third-party cookies, many digital marketers are trying to figure out what’s next. The upset has also led to some confusion of the impact on third-party data. While third-party cookies are a type of third-party data, they are not one and … Continue reading The Rise of Third-Party Data: 4 Reasons Why It’s Driving Digital Marketing
Liz Papagni September 30, 2020 How to Leverage Digital Marketing for B2B: Part 1 How to Leverage Digital Marketing for B2B: Part 2 By now, it’s clear that B2B companies should invest in digital marketing strategies in order to continue growing in 2020 and beyond. But digital marketing is so much more than a website … Continue reading How to Leverage Digital Marketing for B2B: Part 3
Angela Hausman, PhD September 29, 2020 Today’s businesses find digital marketing a very cost-effective means to generate profits, yet both new businesses and those with a longer track record struggle to get the most from their digital marketing strategy. Today, we share 5 digital marketing hacks that will help explode your business opportunities and profits. … Continue reading Digital Marketing Hacks Explode Your Business
Ioana Dulcu September 24, 2020 2021 holds a lot of promise for B2B marketers who leverage the best digital trends to their advantage. Read this post to learn why and how programmatic email monetization can help. B2B marketers look to the final months of 2020 and the coming new year to help them move beyond … Continue reading B2B Digital Marketing Trends – Why Programmatic Email Monetization Leads the Way in 2021
Liz Papagni August 28, 2020 Many B2B companies tend to believe that most of the digital marketing techniques that are popular right now tend to work only for B2C brands. It’s true that Instagram is pretty powerful for sharing new products with potential buyers, and influencers seem more effective when they have physical … Continue reading How to Leverage Digital Marketing for B2B: Part One
Abhishek Shah September 8, 2020 A generic white shoe will cost $ 15. The same white shoe with a black Nike Swoosh or three Adidas black stripes will sell for $ 150. That is the power of branding. (Source: justcreative) People branding can make your product sell for 10X its value. You can be a … Continue reading How Digital Marketing Can Help Boost Your Brand Image
Jeff Previte September 2, 2020 Your social media posts only earn a handful of likes every day, maybe a comment or a share if you’re lucky. Then, one day, you hit a chord with your audience, and suddenly, your post is spreading like wildfire. More people know about your business in a day than they … Continue reading 4 Digital Marketing Hacks That Grow Your Small Business
Angela Ash August 19, 2020 It has been a couple of months since the pandemic caught us unawares, with many people still struggling to come to terms with this new reality. Obviously, the crisis is coupled with a number of global consequences, with certain industries coming to the brink of extinction. This is a two-way … Continue reading Why Digital Marketing Is Imperative During Uncertain Times
Angela Hausman, PhD August 20, 2020 Opportunities for digital marketing professionals continue growing, although the graphic above is from 2017. Specific data on the growth of digital marketing from the US Bureau of Labor Statistics are hard to come by, as digital marketing gets folded into their reports under the general category of marketing, which … Continue reading Opportunities for Digital Marketing Professionals: Skills and Potential
Dan Moyle August 11, 2020 As digital marketing continues to grow and take over market share from traditional marketing, many marketing managers and small business founders are asking how much they should be spending on digital marketing. The U.S. Small Business Administration suggests allocating 7-to-8% of your gross revenue to marketing. Then you spend 50% … Continue reading How Much Should I Expect to Spend on Digital Marketing?
