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Category Archives: Digital Marketing Mistakes

Why Your Digital Marketing is Failing: A Guide to Improving Performance

Angela Hausman, PhD September 29, 2020 Digital marketing is the key to unlocking increased traffic, leads, and conversions. But, what happens when your digital marketing is failing or, as in the image above, doesn’t meet your expectations? Well, it’s time to reevaluate your strategy to find out what’s working and what opportunities you’re missing that … Continue reading Why Your Digital Marketing is Failing: A Guide to Improving Performance

5 Reasons your Digital Marketing is Under Performing

Paul Morris — February 16, 2020 Digital marketing and search engine optimisation has the potential to send a steady stream of relevant traffic to your website and ultimately generate leads and sales. It really works, if it’s done right. So if you’re wondering why it’s not and your campaigns are falling short, then it’s likely … Continue reading 5 Reasons your Digital Marketing is Under Performing

4 Reasons Your Ethical Business May Be Struggling With Digital Marketing Right Now

Jennifer Hakim — June 28, 2018 Follow @JenniferHakimUK — June 28, 2018 Even in the ethical and mindful sector, it is baffling to see brands still neglecting their digital marketing in 2018. Whether you have budget or not, no matter how busy you are, you need to connect with your customers online (and show you … Continue reading 4 Reasons Your Ethical Business May Be Struggling With Digital Marketing Right Now

11 Common Mistakes We See Digital Marketing Agencies Make

Allen Finn — March 15, 2018 — March 15, 2018 WordStream Advisor: it isn’t just for advertisers. In fact, there’s even a souped-up version built specifically for those who manage multiple accounts for other businesses. It’s called WordStream Advisor for Agencies. It helps agencies of all sizes, from seasoned teams looking to scale their book … Continue reading 11 Common Mistakes We See Digital Marketing Agencies Make

The Dangers of Not Attributing Customer Calls to Digital Marketing

by Blair SymesSeptember 20, 2016 Digital marketing has gone mobile. And thanks to smartphones and click-to-call, consumers are responding to search, social, display and other digital ads and campaigns by calling businesses by the billions. These calls, while often the most lucrative type of conversion, are also the most difficult for marketers to measure and … Continue reading The Dangers of Not Attributing Customer Calls to Digital Marketing