The Extent to Which AI Can Help Your Digital Marketing Campaign Elijahj Williams / Last Updated: Nov 20, 2023 Artificial Intelligence is gradually becoming an integral part of everything. The demand for advanced technologies and automation is driving the AI revolution. It is no longer science fiction or something we associate only with robots … Continue reading The Extent to Which AI Can Help Your Digital Marketing Campaign
These three value levels explain exactly what your B2B content needs to do to be memorable and drive action. Kristina LaRocca-Cerrone on August 17, 2023 Digital engagement is complex, and getting more so all the time. In 2023, Gartner’s Multichannel Marketing Survey indicated that marketers manage nine different channels on average. It went on to … Continue reading The three types of digital value that get customers to buy
Hawke AI: A Digital Marketing Tool That Optimizes Performance-Driven Metrics Brad Anderson / 27 Sep 2022 Marketing isn’t an easy activity. From strategizing to putting campaigns in motion to conducting follow-ups and making adjustments, there are a lot of areas to consider. Consequently, along with a competent marketing team, most businesses need a CMO … Continue reading Hawke AI: A Digital Marketing Tool That Optimizes Performance-Driven Metrics
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you. Pamela Parker on February 28, 2022 Digital experience platforms are hot right now. That’s because DXPs, and the headless and hybrid CMS that are central … Continue reading 13 questions to ask digital experience platform vendors during the demo
Erin Hynes January 14, 2022 In 2021, connected TV (CTV), video and audio solidified their place in multi-channel marketing strategies. Brands and agencies are now integrating these digital marketing channels into their marketing mix in order to take advantage of new opportunities for ad creativity and innovation, and so that they can efficiently and effectively … Continue reading Digital Marketing Channels to Adopt in 2022
Lyudmila Kovalenko September 29, 2021 When we speak of marketing in the digital age, we no longer mean the vague feel-good awareness and light branding that we used to consider effective marketing. The digital age has made it necessary to employ highly scientific methodologies informed by very keen insights gained from the measurement of specific … Continue reading 8 Key Digital Marketing Metrics
Paige Kummer July 16, 2021 I’m going to come right out and say it: There are many different types of marketing and even more guiding philosophies. There are somehow even more marketing and reporting tools to help you manage your strategy. Regardless of what type or types of marketing strategies your company employs—digital marketing, social … Continue reading Top 10 Digital Marketing & Reporting Tools
Angela Hausman, PhD June 14, 2021 These days, the task of marketing your business must include a huge digital component as the world increasingly transitions to online from real interactions. For most modern businesses, budgets demonstrate the transition to digital. For instance, digital ad spending increased by 12% in 2020, despite the pandemic. No business … Continue reading Ways to Upgrade Your Digital Marketing Efforts in 2021
Bjorn Radde May 30, 2021 There is no question that 2020 has been a pivotal year in history, but how it will affect the future largely remains to be seen. In digital marketing, we are noticing the continuation and acceleration of many trends. Marketing professionals believe that the digital transformation boost represents the biggest opportunity … Continue reading The Future of Marketing: Digital Marketing as a Game Changer
Bob Van Rossum May 14, 2021 Every great marketing leader understands having a well-thought-out marketing budget is crucial to ensuring your team’s success. They need to have the necessary resources to execute the best marketing strategy. To accomplish this, digital marketing recruiters suggest you take the increase in digitalization into consideration and plan accordingly. Some … Continue reading 3 Key Items Digital Marketing Recruiters See Leaders Add To Their Marketing Budget
