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Angela Hausman, PhD April 30, 2021 Knowing when you need to change up your digital marketing campaign or just give it more time to meet your performance goals isn’t an easy decision. Sometimes your campaign just needs a few tweaks, other times you need to rethink every element of your digital marketing campaign. Moving too … Continue reading Digital Marketing Campaign Performance: 5 Signs You Need a Refresh
Angela Hausman, PhD March 19, 2021 This isn’t the first post on these pages to cover digital marketing tips to boost your business. And it won’t be the last. After teaching digital marketing for over 5 years, I can tell you that each time I teach the class I have to almost build the course … Continue reading Boost Your Business with These 5 Digital Marketing Tips
Navneet Kaushal September 28, 2020 For many businesses, the current situation is like a long dark tunnel that seems never to end. It is possible however to maneuver through to the end of that tunnel. The latest statistics show that digital marketing could be that bullet train to get you to the end of the … Continue reading Stats and Tips to Help Digital Marketers Adapt to the COVID-19
Evanne Farmer September 26, 2020 By now I’m sure you’ve seen infographics online, but do you know how can you use them effectively in your digital marketing? This article breaks down exactly what they are, why they are a useful tactic to get the word out about your business, how to create them and how … Continue reading How Infographics Improve Your Digital Marketing Plan
Jock Breitwieser September 16, 2020 In a previous article, we described some key considerations for managing social media during – and after COVID-19. As the ongoing COVID-19 crisis continues to push people to stay inside their homes, brick & mortar businesses are also taking their share of the damage due to the closures. But what … Continue reading How Digital Marketing Helps Businesses During the Global Pandemic
David Hunter July 31, 2020 Digital marketing isn’t rocket science. If you have the right tools, that is. Your digital marketing strategy will depend greatly on your overall business goals, but if you are just getting started — by moving an existing business online, starting your own business from scratch, or simply giving in (finally) … Continue reading 3 Digital Marketing Tools for Small Businesses
Angela Foglesong July 17, 2020 If there is one industry that has undergone a revolution and disruption in the past decade it would have to be marketing. There has been a significant change in how businesses market their products and services. Most businesses today have an online presence. And many have moved to sell their … Continue reading Digital Marketing: Top 7 Tips for Small Business
Susan Gilbert June 25, 2020 Today I have some great resources to help you bring more creativity to your digital marketing. Here’s four links with tips and tricks to kick start your work week. A clever marketing campaign involves using the best tools that will grow your community and conversion rates. Your business needs the … Continue reading 4 Unique Digital Marketing Tools
Slye Joy Serrano — May 4, 2020 The world is still scrambling to navigate the uncertainty brought about by the COVID-19 outbreak. Businesses all over the world are facing a lot of challenging decisions such as shifting business hours, temporarily closing operations, fluctuating supply chains, and even protecting their frontline employees. These difficult decisions are … Continue reading Reshaping Your Digital Marketing Playbook Based on COVID-19 Consumer Sentiments
Kristen McCormick — February 21, 2020 Marketing is not about pitching to customers; it’s about communicating with individuals. It’s understanding what resonates best with them and why, and delivering value on those terms. It’s not asking them to buy, it’s building trust so that when the time comes for them to make a decision, they … Continue reading The 5 Essential Digital Marketing Skills You Need (& How to Get Them!)
