Darnelle O’Brien — November 30, 2018 Follow @thekissagency — November 30, 2018 janeb13 / Pixabay How in-the-know are you when it comes to the latest in digital marketing? Staying on top of and ahead of the digital trends is key to your competitive advantage. But don’t worry. We’ve kept it simple for you this week. … Continue reading 4 Digital Marketing Updates You Need to Know
Category Archives: Digital Marketing Tools
How GDPR and the ePrivacy Regulation Will Impact Digital Marketing Programs
Pam Watkins — May 24, 2018 — May 24, 2018 The European Union (EU) is enacting the General Data Protection Regulation (GDPR) on May 25, 2018. If your business markets to the EU, hopefully you’re well down the path of compliance, as the deadline is approaching quickly. The General Data Protection Regulation establishes new requirements … Continue reading How GDPR and the ePrivacy Regulation Will Impact Digital Marketing Programs
4 Top Digital Marketing Tools
Susan Gilbert — May 14, 2018 Follow @SusanGilbert — May 14, 2018 Use These Digital Marketing Tools and Improve Your Reach Building a brand image involves using the best tools that will grow your community and conversion rates. Your business needs the latest resources in order to keep up with a constantly changing online environment … Continue reading 4 Top Digital Marketing Tools
Case study: Digital out-of-home and mobile-location deliver offline success for REI
Campaign was a collaboration between the retailer, Vistar Media and LiveRamp and delivered 3.6x lift in store visits. Greg Sterling on April 10, 2018 At a time of declining traditional media budgets, out-of-home (OOH) seems to have found a way forward. The combination of OOH with digital and mobile-location data is proving to be … Continue reading Case study: Digital out-of-home and mobile-location deliver offline success for REI
How to Use HARO for Digital Marketing
Maria Mora — March 29, 2018 Follow @mariamelee — March 29, 2018 Help a Reporter Out (known as HARO) helps journalists find sources for their stories. But, you don’t have to be a journalist to benefit from this free, powerful resource. You can use it to identify PR opportunities that boost your digital marketing strategy. … Continue reading How to Use HARO for Digital Marketing
What Cryptocurrency Means for Digital Marketers
Bonnie Harris — January 18, 2018 Follow @waxmarketing — January 18, 2018 ToffanelloG / Pixabay Digital marketing has been on the rise for years. With the advent of search engine optimization, email newsletters and social media, marketers have an endless toolset of methods to reach new customers. Blockchain cryptocurrency technology could throw a wrench in … Continue reading What Cryptocurrency Means for Digital Marketers
The Busy Marketer’s Guide to Storytelling & Digital Marketing
By Shivangi Sharma December 5th, 2017 We are all storytellers. Each action we take plays a part in telling a story. The email you sent (December 11, 2017) following up with a prospect. The blog post you published an hour ago on Google’s latest trends. The hero image on your website’s homepage. I could go … Continue reading The Busy Marketer’s Guide to Storytelling & Digital Marketing
Digital Platforms That Can Help You Generate Paid Leads
Young Entrepreneur Council — September 25, 2017 Follow @YEC — September 25, 2017 On what digital platform have you had the most success generating paid leads and why? 1. LinkedIn People mean business on LinkedIn. We’re in the B2B space, and people are constantly looking to make connections to get better results in what they’re … Continue reading Digital Platforms That Can Help You Generate Paid Leads
Quick Guide: How To Create Your Digital Marketing Plan?
Ali Liaquat — July 26, 2017 Follow @a_liaquat — July 26, 2017 Templune / Pixabay In this article, you will learn what is a digital marketing plan? How can a digital marketing plan help your business? How do you make sure your website is helping your digital marketing? Imagine ShimmerXYZ Studio is a salon known … Continue reading Quick Guide: How To Create Your Digital Marketing Plan?
15 Free Digital Marketing Tools for SMBs and Startups [Infographic]
Cent Muruganandam — March 18, 2017 Follow @centmuru— March 18, 2017 Let’s be honest, small to medium businesses have a tight budget but they are traditionally competing with big giants with massive wallets. One way small and medium enterprises can get a level ahead of their big counterparts is to go digital, i.e. look for … Continue reading 15 Free Digital Marketing Tools for SMBs and Startups [Infographic]