Adam Baetu — March 5, 2017 Follow @Marcomms4biz— March 5, 2017 Did you know that more than half of new businesses fail within their first five years in operation? While running an SME is rewarding, it is also challenging and hard work, and small business owners need to be prepared and willing to do what … Continue reading Why Digital Marketing is Failing Most SMEs
Alex Birkett — February 2, 2017 — February 2, 2017 A large part of landing page optimization is focusing your visitors’ attention on what matters. There are many design theories on how exactly to do that. Most will include using what is known as a visual cue to direct attention towards a desired object. Visual … Continue reading A Digital Marketer’s Guide to Visual Cues
Cameron Conaway — January 29, 2017 Follow @CameronConaway— January 29, 2017 Keeping up with changes in the digital marketing space can often feel like a job unto itself. Search engine algorithms are always evolving and new tools are continuously being developed (and being pitched to us by fellow marketers). The sheer pressure of keeping up … Continue reading Deep Focus: The Unheralded Skill of Digital Marketing Leaders
By Andrea Lehr January 26th, 2017 Over the last 12 months, I sent more than 300 pitches that helped secure over 60 guest posts, which covered everything from viral content to SEO best practices. The goal? To help other digital marketers get a handle on where our industry is heading within the next year. So … Continue reading 16 Must-Know Digital Marketing Stats To Profit From
Matthew Royse — December 26, 2016 Follow @mattroyse— December 26, 2016 The right productivity tools at work can help you save time so you can complete an important project with a pressing deadline. They also help you make sure you can leave work on time so you have a better work-life balance. And they can … Continue reading 15 Digital Marketing Tools that Actually Increase Your Productivity
Columnist Stephan Spencer discusses how you can use SEO and online marketing knowledge to build assets that make money for you, rather than having all the gains go to your clients. Stephan Spencer on December 15, 2016 I have a theory: the best SEO practitioners in the world are not consultants helping their clients … Continue reading Monetizing your digital marketing expertise
by Brad Swezey Follow @JustSmallBizOctober 25, 2016 Today I’m going to talk about what every small business should know about digital billboards. Digital billboards, for those of you that don’t know, are those screens on TVs, mainly, that you see in restaurants, hotels, etc. where there are advertisements and information. Today I’m going to talk … Continue reading What Every Small Business Owner Should Know about Digital Billboards
What does transparency mean for marketers? Columnist Ratko Vidakovic outlines the various forms of transparency and explains why marketers need to demand it from their partners. Ratko Vidakovic on August 15, 2016 The world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as … Continue reading Why every digital advertiser should demand transparency
by Andrew Sheridan June 5, 2016June 5, 2016 The world has gone mobile and digital marketers are taking every opportunity to connect with consumers on their mobile devices. Display, social, and search marketing efforts on mobile have more consumers choosing to convert over the phone. This has increased the volume of inbound customer calls to … Continue reading 9 Call Attribution Metrics Digital Marketers Can’t Live Without
If automatic biometric, device, and behavioral logins become as commonplace as social logins, marketers will have to up their game. Barry Levine on June 1, 2016 To marketers, logged-in users are the online equivalents of gold. They have definitive user profiles, even if their real-life identities are sometimes anonymized as they work their ways across the … Continue reading What will “frictionless logins” mean for digital marketing?
