Category Archives: Digital Publishers

Gains In Digital Publishing Revenue Signal Recovery For UK

Gains In Digital Publishing Revenue Signal Recovery For UK by Rob Williams , April 27, 2021 Numerous publishers saw a jump in web traffic as pandemic lockdowns kept people at home — where they spent more time with digital news and entertainment. Fortunately for publishers in the U.K., that increased activity translated into healthier sales … Continue reading Gains In Digital Publishing Revenue Signal Recovery For UK →

AAM Launches Third-Party Audit Program For Digital Publishers

Digital Publishers

AAM Launches Third-Party Audit Program For Digital Publishers by Sara Guaglione , December 4, 2020 The Alliance for Audited Media has launched a third-party audit program for digital publishers, which the organization says is a key step in the fight against digital ad fraud. The AAM Digital Publisher Audit focuses on verifying publishers’ traffic sources. … Continue reading AAM Launches Third-Party Audit Program For Digital Publishers →

10 trends in digital content for 2019: Management is vital to success

Digital Publishers

Technology will transform managing and optimizing content archives from an overwhelming chore to a lucrative discovery and revitalization. Rick Jones on January 2, 2019 Today any organization working with content has a new responsibility – content accounting. As content has become the new currency, it’s not enough for companies to create content and forget … Continue reading 10 trends in digital content for 2019: Management is vital to success →

Digital Publishers Debate Future As Competition For Ad Dollars Intensifies

Digital Publishers

Digital Publishers Debate Future As Competition For Ad Dollars Intensifies by Rob Williams , November 23, 2018 BuzzFeedCEO Jonah Peretti caused a stir this week by suggesting his company could merge with other digital publishers to gain more bargaining power with Silicon Valley’s tech titans. Peretti made some interesting points in an interview with TheNew … Continue reading Digital Publishers Debate Future As Competition For Ad Dollars Intensifies →

4 Digital Marketing Blunders You Could Avoid

Digital Publishers

Kristen Buzzaird — June 21, 2017 — June 21, 2017 Mistakes in business are unfortunate but inevitable. Usually, they’re relatively minor and should be ignored after they’re corrected and you learn any lesson they contain. Some errors, however, can have a significant effect on your revenue, such as mistakes with your digital marketing. Here are … Continue reading 4 Digital Marketing Blunders You Could Avoid →

Fixing Digital Publishing’s Dirty Little Secret

Digital Publishers

Fixing Digital Publishing’s Dirty Little Secret by Pierre-Marc Diennet , Op-Ed Contributor, May 12, 2017 Digital publishing has a dirty little secret – one that all publishers know, accept and refuse to discuss openly. But the days of being able to sweep this ugly truth under the rug, out of view from clients, are fast … Continue reading Fixing Digital Publishing’s Dirty Little Secret →

Small Business 101: The Digital Charm Offensive

Digital Publishers

Darnelle O’Brien — May 11, 2017 Follow @thekissagency— May 11, 2017 Winning over your customers in person with your charm might still do the trick, however, the digital world is entirely different. Your customers make decisions themselves, without the pressure of face-to-face interactions. Instead, their decision to stay on your website or to purchase your … Continue reading Small Business 101: The Digital Charm Offensive →

Local Digital Publishers – Motivate Readers To Buy

Digital Publishers

Scott Barnett — December 26, 2016 Follow @scottabarnett— December 26, 2016 Advertising is a low percentage way to generate consumers to purchase – the conversion rates typically hover in the 0.5% range these days. Yet, it’s still deemed to be the “easiest” and most obvious type of marketing to sell to local businesses. Local digital … Continue reading Local Digital Publishers – Motivate Readers To Buy →