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The world’s largest contemporary circus deploys a composable martech stack with key components from Sitecore. Kim Davis on October 25, 2022 Today’s digital experience platforms are geared up to serve every kind of business, traditional or disruptive, from D2C and e-commerce to banks, engineering and construction and publishing. How about the largest contemporary circus company … Continue reading Cirque du Soleil spotlights its digital strategy
Majority Of Consumers Unhappy With Digital Shopping by Charlene Weisler , Op-Ed Contributor, September 14, 2022 As the digital landscape becomes more competitive and complicated, it’s become even more important to monitor all aspects of a digital channel. Contentsquare, in its 2022 Digital Experience Benchmark Report, advised businesses to adopt an expansive and respectful view … Continue reading Majority Of Consumers Unhappy With Digital Shopping
Digital Spending And Order Volumes Fell In Q1: Salesforce by Ray Schultz , April 14, 2022 Digital spending has declined globally by 3% YoY, according to the Q1 Shopping Index from Salesforce. In addition, traffic was down by 2% and order volumes by 12%. But Salesforce projects that consumer confidence and online spending will level … Continue reading Digital Spending And Order Volumes Fell In Q1: Salesforce
PacSun Co-CEO Alfred Chang Talks Search And Digital Strategy by Laurie Sullivan @lauriesullivan, April 11, 2022 Lifestyle brand Pacific Sunwear of California (PacSun) found creative ways to reach out to teenage and young adults online in a digital-first strategy focused on everything from livestream shopping and gaming, to buying pre-loved clothing items. The metaverse and … Continue reading PacSun Co-CEO Alfred Chang Talks Search And Digital Strategy
Dave Sutton December 15, 2021 Different experiences characterize the workplace, and these experiences are created by various workplace interactions that contribute to employee performance and productivity. In today’s world of work, employee experience is no longer limited to peer-to-peer or subordinate-to-boss interactions. It also extends to experiences created from connections with digital channels and workplace … Continue reading 7 Ways to Improve Digital Experience for Employees
Jon-Mikel Bailey July 9, 2021 I’ve been thinking a lot about strategy lately (well, in between distractions that is). What does that word really mean? Is a digital marketing strategy a piece of paper with a 6-month, 1-year, or 5-year plan mapped out on it? I believe it’s more nuanced than that for a few … Continue reading What Does Digital Marketing Strategy Mean Today?
Dave Sutton July 2, 2021 There is a common misconception that digital transformation involves nothing more than acquiring, configuring, and installing new technologies. You just roll out the systems and the customer experience is miraculously transformed. You just flip a switch and all of your people line up to flawlessly execute your strategy and deliver … Continue reading 4 Critical Enablers of Digital Strategy
Why Your Post-Pandemic Digital Strategy Should Include Live Video by Caitlin Fairchild , April 15, 2021 Livestreaming, often an afterthought of social media strategy, became the key to engagement and massive audience growth during the pandemic. In March 2020, hip-hop artists Timbaland and Swizz Beatz pitted their musical talents against one another on Instagram Live … Continue reading Why Your Post-Pandemic Digital Strategy Should Include Live Video
